Growth Newsletter #121
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You may have noticed a new section in our newsletter last week: a community spotlight! We’ll be using this space to celebrate wins from the Demand Curve community.
If you've found success with any of our tactics, we'd love to hear about it. Share your growth wins here—you just might get featured in an issue of the Growth Newsletter.
Here are a few things we’re excited about this week:
- Nick Costelloe, former Demand Curve Head of Content, is running his first marathon this weekend! Congratulations, Nick, we’re all cheering you on 👏
- Huge props to Eric Partaker for being recognized as one of the Top 20 UK LinkedIn Creators. Eric was in the first cohort of the Un-ignorable Challenge and is now at 70k followers…and counting 💯.
- Shoutout to Nathalie Lussier, founder of Access Ally, for all her recent podcasting success! Since going through Un-ignorable, Nathalie’s spoken on four podcasts. None of those appearances required any pitching on her end.
Speaking of Un-ignorable, we've just launched a new free email course: Un-ignorable Hooks. As you might've guessed, it's all about crafting killer hooks, with a breakdown of the 12 hook types used in top-performing posts. Sign up to get practical hook tactics and examples straight to your inbox.
News and Links
News you can use:
- There’s been a lot happening with tech + US government lately. Like: OpenAI CEO Sam Altman’s testimony to Congress, Supreme Court rulings that mean big things for online platforms and copyright, and Montana banning, then getting sued by, TikTok.
- Meta’s had quite a bit going on recently too, including testing on a new ad format that helps users find relevant sales and promotions. They’re also working on a text-based app for Instagram, planned for release this summer. Maybe they saw the news that a quarter of US adults who use Twitter say they’re unlikely to still be using it a year from now.
- Google’s AI plans are wide-ranging—everything from allowing advertisers to generate media assets, to suggesting video ideas for YouTube content creators. And, of course, search. The Verge has a helpful explanation of Google’s plans for AI search (“Google executives … see it as a foundational long-term change to the way people search”).
- Random stats worth knowing about:
- 1%: Chrome users that Google says will have third-party cookies turned off in Q1 of 2024
- 25%: New Netflix subscribers who are opting in for their ad-supported tier, where it’s available. No wonder other media companies are pursuing ads too.
- 50%: Product searches that start on Amazon (which, no surprise here, has its own plans for incorporating AI into search)
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