News you can use:
- Facebook and Instagram advertisers, look out for updates to call ads. Meta is testing a few new features, like giving customers the ability to request a callback via Messenger.
- Google is upgrading its shopping experience with nine new features and tools, including 3D visuals, personalized results, and dynamic shopping filters. Just in time for the holidays—check these out to stay ahead of the competition.
- Time to consider Twitter another platform for repurposing video content. The app recently introduced a full-screen viewing mode, plus a video carousel in the Explore tab.
- Lots of updates from LinkedIn. For LinkedIn Ads, look out for a long-form “document” ad format, offline conversion tracking, and detailed audience insights. And for LinkedIn Pages, you can now build your brand more easily using post templates, clickable links, and pinned comments.
Where we’re learning*: Maven.
Maven is a marketplace of cohort-based courses taught by the internet’s best educators. Over 10,000 ambitious professionals from companies like Google, Coinbase, and Airbnb have taken Maven courses to accelerate their careers. Maven just released 100+ courses as part of their Fall Lineup. And we handpicked a group of our favorites that we think you’ll love. Check them out here.
Tool we’re loving*: 99designs by Vista.
You’ve probably heard of it—the platform that makes it ridiculously easy for you to work with freelance graphic designers from around the world. You can either run a design contest or get paired with an awesome designer 1-on-1. We ran a contest for the sleek logo for our Growth Summit.
We teamed up with 99designs by Vista to get you US $40 off your first design contest and a free power pack upgrade worth US $99 (this helps you get more design proposals). Learn more and claim your discount on your project here.
Event we're eyeing: SparkTogether virtual summit on November 10th.
SparkToro is a running our type of growth event—a day of honest stories about marketing, growth, and company building. Early bird pricing ($100 off) ends on Friday, October 7th. Check it out here.