Strategy & Fundamentals — page 2 of 7
How Doopoll Built An Acquisition-Worthy Growth EngineIn case you missed it, the early-bird sale for Demand Curve’s Growth Program 2.0 officially went live a few hours ago.We’ve already seen an incredible response from our community. As of right now, 158
Garmin’s Masterful PivotRemember when our grade-school math teachers made us do long division by hand because, quote, “You won’t always have a calculator in your pocket”?Well, we all know how that turned out.Now imagine you’
Making Your Elevator Pitch PerfectHave you ever been at a networking event or happy hour and made the mistake of asking the wrong person what they do for work?They launch into a scattered seven-minute soliloquy, and by the end of it,
A Growth Strategy Worth Talking AboutLast month, I interviewed Rodrigo Collao (known as "RC") and Matt Concordia from FX Replay. Two Growth Program alumni who built a stock trading simulation platform that grew to 100,000+ users across 1
How to Own Your TruthI was driving through a shopping center in Raleigh the other day when a hilarious sign stopped me in my tracks. I felt the need to pull over, get out of my car, and take a picture.Taken at face value,
Tough Love (Why Lovable’s Growth Playbook Isn’t Yours)Humans are naturally envious creatures.And if you’re a founder, growth marketer, or you work at a tech/AI startup, it’s only natural to be envious of Lovable AI.The growth trajectory for this Swedish
Your Startup Name Sucks (Here's How to Fix It)Naming your brand, product, or service offering is incredibly important, but notoriously difficult.A killer name can give you a major leg up, and an unclear or confusing name can hold you down.As some
Doubling Revenue in 30 Days - A Live Case StudyWhat’s the fastest way to double revenue?This is the question our CEO (Justin Setzer) and I asked ourselves the first week of June, related to our newsletter sponsorship business.Not because it was br
Video Production’s Gutenberg MomentHave you ever been on set at a video shoot? Like, a legit commercial production?If so, you probably marveled at all the moving parts and pieces and people. Not to mention the price tag (likely six fig
The tactic trap (and how to escape)We’ve sent 250+ growth newsletters over the years. Some covered quick wins. Others taught fundamental frameworks.With Growth Program 2.0 launching soon, we pulled three evergreen concepts that changed
Our Anti-Creative Creative PhilosophyA false marketing belief I commonly hear is that “Creative ads need to be creative.”Sure, design agencies win awards for their abstract campaigns, but direct-response marketers are the ones who actual
The Growth Paradox: Why Doing Less Generates More RevenueMost founders believe growth means doing everything at once. They're wrong.Today, we're diving into why the "do more, grow faster" mentality is killing startups, and sharing the counterintuitive appro
The Five Fits Framework: Why Product-Market Fit Isn't EnoughProduct-market fit is startup gospel. Build something people want, and you'll succeed.But here's the problem, product market fit isn’t the ONLY “fit” you need.You can build the world's best product th
Notion Mail: The Hidden Growth Strategy to Penetrate Saturated MarketsToday, we're examining the recent launch of Notion Mail and what it reveals about their market expansion strategy.Let's dive in.– Kevin
Bad Visual Hierarchy Is Destroying Your Outbound Sales (Here’s How to Fix It)Today, I share insights on a critical but often overlooked factor that could be silently undermining your outbound efforts: your website's visual hierarchy.Let's dive in.— Kevin
How to Turn Obvious Problems into Million-Dollar BusinessesYou don’t have to invent teleportation to create a multi-million dollar business—you just have to spot the “rice balls” everyone else ignores (I’ll explain).Today, we’re breaking down:Why profitable b
Does your product blend in with competitors? Avoid this branding mistake to stand out.The most successful brands don't compete on features—they compete by being unmistakably different.In today's newsletter:Why most brands fail to stand out (and what to do about it)The counterintuitive
Audience-first companies are the future.In an era where AI makes product development cheaper and faster by the month, an age-old strategy is proving more valuable than ever for savvy founders: build your audience first, then create products
Steal creative ideas from others–here's how"Good artists copy, great artists steal."— Pablo PicassoThis quote is a classic.The ultimate irony that most people don't know is that the poet T.S. Elliot said nearly the same thing 40 years earlier:
How to make your product more viralIf you have to fight for each and every user, growth will be a constant grind.Instead, if each user brought one or more other users, you'll quickly snowball.Let's dive into how to make your product mo
How not to write a terrible cold emailI have blocked over 1,000 people from ever ending up in my inbox again.Today, we dive into what makes a cold email work—and what makes people want to immediately mark you as spam.– Neal
Get F*cking GoingA lot of success can be attributed to this:That's how:Startups are made.Product are createdAudiences are built.Skills are developed.Experience are accumulated.Today we'll dive into the crucial first s
Grow by stacking S-CurvesToday, we dive into how products, markets, and channels grow and saturate.And how to keep the growth going rather than stalling out.Let's dive in– Neal
The Sales to Fulfillment ContinuumLogical product and marketing decisions are often incorrect.That's because humans are profoundly illogical.Let's dive into how charging more often makes it easier to sell.– Neal
Professional motion ads using KeynoteToday, our Chief Growth Officer, Kevin, shares a tactical way to level up your ads without needing complex video editing software. And without needing to go out and hire a designer—where it's always a
Don't be so f*cking boring.Let's dive in 🦄– Neal
10 research-verified ad tacticsMarketers love to muse and say a lot of things that sound plausibly true but aren't backed by anything.So today let’s focus on 10 rapid-fire tactical tips on running ads based on actual research studi
Leverage your Marketing Advantages to grow faster“But that’s not fair!” Any parent in the audience has heard this countless times, as their child is inconsolably upset that someone got something they didn’t.A particularly funny one in our house is t
FaaS: Friction as a ServiceToday, I contradict my advice from earlier this week.Let's dive into the other side of the friction spectrum.– Neal
Opinionated defaults loosely heldToday, we explore the power of being opinionated with your defaults.This powerful change can increase revenue, improve conversion, and overall make your product and funnel more delightful Let's dive i