Strategy & Fundamentals — page 2 of 6
Our Anti-Creative Creative PhilosophyA false marketing belief I commonly hear is that “Creative ads need to be creative.”Sure, design agencies win awards for their abstract campaigns, but direct-response marketers are the ones who actual
The Growth Paradox: Why Doing Less Generates More RevenueMost founders believe growth means doing everything at once. They're wrong.Today, we're diving into why the "do more, grow faster" mentality is killing startups, and sharing the counterintuitive appro
The Five Fits Framework: Why Product-Market Fit Isn't EnoughProduct-market fit is startup gospel. Build something people want, and you'll succeed.But here's the problem, product market fit isn’t the ONLY “fit” you need.You can build the world's best product th
Notion Mail: The Hidden Growth Strategy to Penetrate Saturated MarketsToday, we're examining the recent launch of Notion Mail and what it reveals about their market expansion strategy.Let's dive in.– Kevin
Bad Visual Hierarchy Is Destroying Your Outbound Sales (Here’s How to Fix It)Today, I share insights on a critical but often overlooked factor that could be silently undermining your outbound efforts: your website's visual hierarchy.Let's dive in.— Kevin
How to Turn Obvious Problems into Million-Dollar BusinessesYou don’t have to invent teleportation to create a multi-million dollar business—you just have to spot the “rice balls” everyone else ignores (I’ll explain).Today, we’re breaking down:Why profitable b
Does your product blend in with competitors? Avoid this branding mistake to stand out.The most successful brands don't compete on features—they compete by being unmistakably different.In today's newsletter:Why most brands fail to stand out (and what to do about it)The counterintuitive
Steal creative ideas from others–here's how"Good artists copy, great artists steal."— Pablo PicassoThis quote is a classic.The ultimate irony that most people don't know is that the poet T.S. Elliot said nearly the same thing 40 years earlier:
How to make your product more viralIf you have to fight for each and every user, growth will be a constant grind.Instead, if each user brought one or more other users, you'll quickly snowball.Let's dive into how to make your product mo
How not to write a terrible cold emailI have blocked over 1,000 people from ever ending up in my inbox again.Today, we dive into what makes a cold email work—and what makes people want to immediately mark you as spam.– Neal
Get F*cking GoingA lot of success can be attributed to this:That's how:Startups are made.Product are createdAudiences are built.Skills are developed.Experience are accumulated.Today we'll dive into the crucial first s
Grow by stacking S-CurvesToday, we dive into how products, markets, and channels grow and saturate.And how to keep the growth going rather than stalling out.Let's dive in– Neal
Professional motion ads using KeynoteToday, our Chief Growth Officer, Kevin, shares a tactical way to level up your ads without needing complex video editing software. And without needing to go out and hire a designer—where it's always a
Don't be so f*cking boring.Let's dive in 🦄– Neal
10 research-verified ad tacticsMarketers love to muse and say a lot of things that sound plausibly true but aren't backed by anything.So today let’s focus on 10 rapid-fire tactical tips on running ads based on actual research studi
Leverage your Marketing Advantages to grow faster“But that’s not fair!” Any parent in the audience has heard this countless times, as their child is inconsolably upset that someone got something they didn’t.A particularly funny one in our house is t
FaaS: Friction as a ServiceToday, I contradict my advice from earlier this week.Let's dive into the other side of the friction spectrum.– Neal
How to choose a topic that makes moneyIt’s official.Everyone is telling you that you must create content—either as a company or as an individual in the company. Here’s the fundamental problem where a lot of companies and creators get stuc
10 Ways to Write Hooks (with examples)Your ads, posts, emails, videos, presentations, and pitch decks can all be massively improved by spending more time and effort nailing the opener. This newsletter contains an overview of the fundament
Start with getting slapped by a baguetteMy girlfriend's mom and brother are terrible storytellers. Her mom starts halfway through the story and leaves out all the context necessary to remotely know what she's talking about.Her brother start
Why you buy sh*t you don’t needI hope your inbox and credit card survived the onslaught of BFCM madness.On our end, our UNIGNORABLE Cyber Funday sold out in 3 minutes! 🤯Given this, I thought it would be fitting to share a piece I w
Use Tipping Points to convert moreToday, we build off the growth framework we discussed last Tuesday.If you forget what that was, then I am deeply offended. Are our emails not the only thing that you think about???Jk jk jk let's dive
Identify growth opportunities with the Adjacent User TheoryToday, we dive into the minds of people who are not our core user base. And the fatal mistake that marketers and product teams make.Let's dive in 🐸– Neal
It’s not “what” but “where”Greetings humans.Today we dive into not the contents of the message, but where the message is.Let's goooo 📈– Neal
The best "political" ad I've seenYep, lots of politics talk in the air. Too much, in fact.Today, I'm not talking politics. Instead, I'm tearing down one of the best examples of a "political" ad I've seen. It does a lot of things real
It’s about the work on your deskHappy Halloween!Today, I cover something quite scary. It's something marketers don't want to hear. It's something founders don't want to admit.Let's dive into some sage advice from Charlie Munger.– Ne
The art of competitor bashingIf you are a massive incumbent, this isn’t for you.This is for the new guys. The startups. The challenger brands.Oh wait, that’s who this newsletter is for.Welcome, and let’s dive in.
Use conflict to make people careLove is Blind season 7 is in full swing, and today's newsletter touches on why so many millions of people care about people they've never met.Let's dive in ⚔️– Neal
The Irresistible Offer FormulaThis nice tactical one gives you a fill-in-the-blank template at the end.It's a framework for pitching your product/services that first gets someone to care about the problem you solve.Let's dive in 🦿
It’s not all about the CPM and CPCIt appears to be COVID season. Everyone seems to have it (including me).I hope you've so far dodged it!Today, we'll dispel a common misconception.– Neal
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