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Conversion Tracking
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Introduction: Conversion Tracking
Conversion Tracking Tools
Overview of Projects
Project: Configure GA and Ad Channels
Mobile Apps
Project: Shopify
Project: Delegate to engineering
Project: Install Hotjar
Bonus Project: Analytics Events
Questions to Ask When Verifying Ad Channel Setup
FAQ: Mobile App Tracking
Example: Conversion Event Mappings
Example: Analytics Events
Template: Conversion Event Mappings
Template: UTM Tracking
FAQ: Conversion Tracking
External Resources
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Conversion Tracking
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Example: Analytics Events
Playbook
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Example: Analytics Events
Learning Objectives
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