Introduction: Conversion Tracking

Conversion Tracking Tools

Overview of Projects

Project: Configure GA and Ad Channels

Mobile Apps

Project: Shopify

Project: Delegate to engineering

Project: Install Hotjar

Bonus Project: Analytics Events

Questions to Ask When Verifying Ad Channel Setup

FAQ: Mobile App Tracking

Example: Conversion Event Mappings

Example: Analytics Events

Template: UTM Tracking

FAQ: Conversion Tracking

External Resources