Questions to Ask When Verifying Ad Channel Setup

Each ad channel lets you verify that the pixels and conversion tags are receiving data. This will tell you where to look for each channel.

For each channel you’ll want to ask yourself the following questions:

1. Is an event missing from this list?
2. Has an event not fired in the last few days/weeks?
3. Is something firing more or less than expected? For example, is Purchase firing more than AddToCart (which should be impossible)