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Our Anti-Creative Creative PhilosophyA false marketing belief I commonly hear is that “Creative ads need to be creative.” Sure, design agencies win awards for their abstract campaigns, but direct-response marketers are the ones who actua
The Growth Paradox: Why Doing Less Generates More RevenueMost founders believe growth means doing everything at once. They're wrong. Today, we're diving into why the "do more, grow faster" mentality is killing startups, and sharing the counterintuitive appr
The Five Fits Framework: Why Product-Market Fit Isn't EnoughProduct-market fit is startup gospel. Build something people want, and you'll succeed. But here's the problem, product market fit isn’t the ONLY “fit” you need. You can build the world's best product
The Ultimate Content Creation System: Plan & Produce Seamlessly in NotionToday, I'm sharing the exact Notion template I use to generate an endless stream of content ideas, organize them efficiently, and schedule them strategically across platforms. Let's dive in. – Neal
Why Your GPT Ads Suck (and a 5-Step Fix That Works)Today, we’re digging into why most GPT-generated ads fall flat and how to tweak your workflow to make the output better. Let's dive in. – Joey
Notion Mail: The Hidden Growth Strategy to Penetrate Saturated MarketsToday, we're examining the recent launch of Notion Mail and what it reveals about their market expansion strategy. Let's dive in. – Kevin
How to get 75% of customers to choose annual plans.Today, we're exploring a counterintuitive pricing technique that can transform unpredictable revenue into guaranteed cash flow—while making customers feel like they're getting a deal. Let's dive in. –
Bad Visual Hierarchy Is Destroying Your Outbound Sales (Here’s How to Fix It)Today, I share insights on a critical but often overlooked factor that could be silently undermining your outbound efforts: your website's visual hierarchy. Let's dive in. — Kevin
How to Turn Obvious Problems into Million-Dollar BusinessesYou don’t have to invent teleportation to create a multi-million dollar business—you just have to spot the “rice balls” everyone else ignores (I’ll explain). Today, we’re breaking down: Why profitable
Does your product blend in with competitors? Avoid this branding mistake to stand out.The most successful brands don't compete on features—they compete by being unmistakably different. In today's newsletter: Why most brands fail to stand out (and what to do about it) The counterintuiti
Audience-first companies are the future.In an era where AI makes product development cheaper and faster by the month, an age-old strategy is proving more valuable than ever for savvy founders: build your audience first, then create products
How a "Fail" Turned Viral—and 2 Ways to Borrow Big-Brand Buzz (Without Betting It All)
Steal creative ideas from others–here's how"Good artists copy, great artists steal." — Pablo Picasso This quote is a classic. The ultimate irony that most people don't know is that the poet T.S. Elliot said nearly the same thing 40 years earli
How to make your product more viralIf you have to fight for each and every user, growth will be a constant grind. Instead, if each user brought one or more other users, you'll quickly snowball. Let's dive into how to make your product
How not to write a terrible cold emailI have blocked over 1,000 people from ever ending up in my inbox again. Today, we dive into what makes a cold email work—and what makes people want to immediately mark you as spam. – Neal
Get F*cking GoingA lot of success can be attributed to this: That's how: Startups are made. Product are created Audiences are built. Skills are developed. Experience are accumulated. Today we'll dive into the crucial
Grow by stacking S-CurvesToday, we dive into how products, markets, and channels grow and saturate. And how to keep the growth going rather than stalling out. Let's dive in – Neal
7 types of landing pages to testExtremely common mistake: Using the homepage or product page for every possible funnel Customizing your landing pages/funnels to the specific campaign, keywords, ad copy, and ad creatives can improve
The Sales to Fulfillment ContinuumLogical product and marketing decisions are often incorrect. That's because humans are profoundly illogical. Let's dive into how charging more often makes it easier to sell. – Neal
Professional motion ads using KeynoteToday, our Chief Growth Officer, Kevin, shares a tactical way to level up your ads without needing complex video editing software. And without needing to go out and hire a designer—where it's always a
Don't be so f*cking boring.Let's dive in 🦄 – Neal
10 research-verified ad tacticsMarketers love to muse and say a lot of things that sound plausibly true but aren't backed by anything. So today let’s focus on 10 rapid-fire tactical tips on running ads based on actual research stud
Leverage your Marketing Advantages to grow faster“But that’s not fair!” Any parent in the audience has heard this countless times, as their child is inconsolably upset that someone got something they didn’t. A particularly funny one in our house is
FaaS: Friction as a ServiceToday, I contradict my advice from earlier this week. Let's dive into the other side of the friction spectrum. – Neal
Opinionated defaults loosely heldToday, we explore the power of being opinionated with your defaults. This powerful change can increase revenue, improve conversion, and overall make your product and funnel more delightful Let's dive
12 Pricing Psychology TipsWe are not rational. We don’t just evaluate the price of a product by itself. How it’s presented significantly impacts how we interpret it. Let's dive into some actionable pricing tips 🧠 Neal
How to choose a topic that makes moneyIt’s official. Everyone is telling you that you must create content—either as a company or as an individual in the company. Here’s the fundamental problem where a lot of companies and creators get stu
10 Ways to Write Hooks (with examples)Your ads, posts, emails, videos, presentations, and pitch decks can all be massively improved by spending more time and effort nailing the opener. This newsletter contains an overview of the fundament
Start with getting slapped by a baguetteMy girlfriend's mom and brother are terrible storytellers. Her mom starts halfway through the story and leaves out all the context necessary to remotely know what she's talking about. Her brother star
Microwave HeadlinesToday, I continue my love affair with A Self Help Guide for Copywriters. This time, with techniques for slamming out creative ideas in 15 minutes or less. Let's dive in 🐧 – Neal