The Growth Vault

Each week we spend hours researching the best startup growth tactics. ‍

We share the insights in our newsletter with 90,000 founders and marketers. Here's all of them.

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Use conflict to make people care
Copywriting
It’s not all about the CPM and CPC

Insight inspired by Barry Hott's old tweet.

Ads
7 tactics AG1 uses to justify its price tag

Insight by us.

Strategy
A cautionary advertising tale (with lessons)

Insight inspired by Yuriy Zaremba.

Ads
Break the Fourth Wall

Insight from us :).

Ads
Extra-dimensional advertisements

Insight by us. Specifically, Neal, because he stares at ads all day.

Ads
Don’t appeal to reason. Appeal to interest.
Copywriting
Twisted visual. Straight line.

Insight by Dan Nelken and Bob Gill.

Ads
Reframe your flaws as benefits

Insight by us. Specifically, Neal, because he stares at ads all day.

Ads
Be candid with your flaws

Insight from us.

Copywriting
Be a little unclear and cryptic

Insight from me, collected from a few sources.

Ads
Taking advantage of a familiar interface

Insight from us.

Ads
What are you really selling?
Copywriting
Harry’s three fundamental rules for good copy
Copywriting
What are you really selling?

Insight from A Self-Help Guide for Copywriters by Dan Nelken.

Copywriting
Tap into relatable truths
Copywriting
The perfect landing page checklist

Insight from Tuff Growth and Demand Curve.

CRO
Play the long game with soft-sell ads and content

Insight from Nice Ads and DC.

Ads
It’s ugly, but it works.

Insight from Barry Hott and Neal’s carousel.

Ads
Three of Oatly’s insane campaigns

Insight from Oatly and Neal’s carousel.

Ads
The Toilet Paper Rule

Insight from Alex M H Smith.

Strategy
The Irresistible Offer Formula

Insight from Write With AI.

Copywriting
Control the narrative with X vs. Y ads and posts
Copywriting
Use power words in the right order to trigger the right emotion
Copywriting
6 tips to improve your copywriting

Insight from Neal O’Grady.

Copywriting
The Bullseye Exercise Framework

Insight from Traction by Gabriel Weinberg and Justin Mares.

Strategy
How to sustain interest throughout a video
Content Marketing
Timeless marketing lessons from print ads

Insight from Demand Curve.

Copywriting
How to write marketing emails that convert

Insight from Demand Curve.

Email
The best marketing channel for your business

Insight from Right Percent.

Strategy
Remind customers that the product is helping them
CRO
Convert more with your homepage

Insight from Demand Curve.

CRO
6 lesser-known ad remarketing strategies

Insight from Ladder.

Ads
The horrors of horizontal tabs

Insight from The Baymard Institute.

CRO
How Calm grows on autopilot from YouTube
Social Media
12 Go-to-Market Strategies (and when to use them)
Strategy
10 science-backed tips for customer reviews

Insight from Ariyh (Academic Research in Your Hands).

CRO
The 4 high-level ways to drive growth
Strategy
10 types of posts and how to do them
Content Marketing
Business in the front, party in the back

Insight from Dan Nelken's great post.

Copywriting

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