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Teardown
SegmentLearn how Segment weaves storytelling throughout their landing page and sends their audience to separate landing pages based on user persona.Conversion (CRO)1 min
Teardown
AdafaceLearn how Adaface frames their audience's current solutions as problems and then show their product as the real solution.Strategy & Fundamentals1 min
Teardown
Customer.ioLearn how Customer.io bluntly tells visitors who their product is for and who it's not for immediately.Strategy & Fundamentals1 min
Teardown
AhrefsSee how Ahrefs increases conversion by pushing visitors to read their content before having them signup.Strategy & Fundamentals1 min
Newsletter#049
Time-to-value, Facebook video ads, cart abandonment, and cold emails.This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.This week we're covering time-to-value, Facebook video ads, cart abandonment, and colStrategy & Fundamentals8 min
Teardown
ClickUpSee how ClickUp, an all-in-one project management tool, pitches and sells their tool on their landing page.Conversion (CRO)1 min
Teardown
ZapierSee how Zapier uses familiarity and visuals to quickly establish an "aha moment" for its website visitors.Strategy & Fundamentals1 min
Newsletter#048
Dynamic content blocks, Black Friday profitability, site speed, and influencer ROI.This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.This week we're covering dynamic content blocks, Black Friday profitability, site speStrategy & Fundamentals5 min
Newsletter#047
Zero-party data, SEO autocomplete, customer review inspiration, and 12 CRO fixes.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering zero-party data, SEO autocomplete, customer review inspirationContent & SEO5 min
Newsletter#046
Referral gaps, cart abandonment, instagram communities, cold email deliverability, and 10 tweets.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering referral gaps, cart abandonment, instagram communities, cold ePaid Acquisition6 min
Newsletter#045
Podcast listener conversion, dwell time, mystery and intrigue, and E-A-T.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering podcast listener conversion, dwell time, mystery and intrigue,Strategy & Fundamentals5 min
Newsletter#044
Customer onboarding, the 60% rule, earned media, and product discovery.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering customer onboarding, the 60% rule, earned media, and product dRetention & Lifecycle5 min
Newsletter#043
Pricing page copy, YouTube virality, and SMS open rates.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering pricing page copy, YouTube virality, and SMS open rates.Content & SEO3 min
Newsletter#042
Product categories, critical email flows, and product customization.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering product categories, critical email flows, and product customizStrategy & Fundamentals3 min
Newsletter#041
TikTok influencer marketing, cold email writing, and product pages.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering TikTok influencer marketing, cold email writing, and product pPaid Acquisition4 min
Newsletter#040
Growing Twitter accounts, increasing subscription LTV, and referral incentives.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering growing Twitter accounts, increasing subscription LTV, and refStrategy & Fundamentals3 min
Playbook
Influencer (Creator) MarketingWe’ve interviewed 10 top influencer marketing practitioners (marketers who’ve actually scaled influencers as a growth channel) so that you get everything you need to test influencer marketing immediately. We cover tactics that the best companies are doing but not talking openly about.Strategy & Fundamentals28 min
Newsletter#039
Engaging YouTube videos, referral timing, and finding spreadsheets.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering engaging YouTube videos, referral timing, and finding spreadshContent & SEO2 min
Newsletter#038
Investigative content, influencer attribution, and post-purchase emails.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering investigative content, influencer attribution, and post-purchaAnalytics & Data3 min
Newsletter#037
Surprising customers, retargeting LinkedIn audiences, and trophy keywords.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering surprising customers, retargeting LinkedIn audiences, and tropContent & SEO2 min
Newsletter#036
Retargeting DMs, new content ranking, and influencer referral programs.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering retargeting DMs, new content ranking, and influencer referralStrategy & Fundamentals3 min
Newsletter#035
TikTok Ads, blog post conversion, and optimizing landing pages.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering TikTok Ads, blog post conversion, and optimizing landing pagesConversion (CRO)3 min
Newsletter#034
The promotions tab, reasons people search, and social proof.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering the promotions tab, reasons people search, and social proof.Strategy & Fundamentals2 min
Newsletter#033
What users get, long-haul influencers, and double opt-in.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering what users get, long-haul influencers, and double opt-in.Strategy & Fundamentals2 min
Newsletter#032
FAQs and category pages, combining campaigns, and email subject lines.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering FAQs and category pages, combining campaigns, and email subjecStrategy & Fundamentals3 min
Newsletter#031
Chatbot cart recovery, early podcast traction, and newsletter sponsorships.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering chatbot cart recovery, early podcast traction, and newsletterStrategy & Fundamentals3 min
Playbook
Marketing Tools (Beginner's Guide)Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?Strategy & Fundamentals35 min
Newsletter#030
Product viral loops, A/B test variants, and email marketing 80/20.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering product viral loops, A/B test variants, and email marketing 80Conversion (CRO)4 min
Newsletter#029
Involuntary churn, email segmentation, COVID-19 and landing pages.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering involuntary churn, email segmentation, COVID-19 and landing paRetention & Lifecycle3 min
Newsletter#028
Ad objectives, reducing decisions, and relatability, and hiring growth marketers.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering ad objectives, reducing decisions, relatability, and hiring grStrategy & Fundamentals4 min