B2B Tech Path

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B2B Tech Path

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B2B Tech Path

Scale B2B growth across acquisition, conversion, retention, and monetization.

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⌛️ 6 week path

About This Path

This comprehensive growth path is designed specifically for early-stage SaaS founders who are working to achieve product-market fit. You'll learn how to systematically validate your value proposition, identify your ideal customer profile, and build scalable acquisition channels.

Throughout this path, you'll develop a data-driven approach to growth, learning how to run experiments, measure results, and iterate quickly. You'll build the foundation for sustainable growth that can scale as your startup evolves.

By the end of this path, you'll have a clear growth model, validated acquisition channels, and a framework for continuous experimentation and improvement.

Course Modules

START HERE 👋

1

Program Introduction

In Progress

Completed

Quick welcome and introduction to the program.

Part 1: The Growth System

1

The DC Growth System

In Progress

Completed

Stop chasing random marketing tactics. Build a systematic growth engine using five foundational pillars and proven motions.

1

Guiding Principles

In Progress

Completed

Growth is systems design across your entire business, not just marketing tactics or A/B testing.

Part 2: The Growth Foundation

1

The Foundational Five: Overview

In progress

Completed

The Foundational Five framework teaches you to engineer growth into your business foundation using five aligned pillars: market, product, model, brand (story), and channel.

1

Fit Mechanics & Pairings

In progress

Completed

Growth comes from engineering "fits" between your five foundational pillars, not optimizing parts alone. These alignments create a system that compounds when properly engineered together.

1

Growth Catalysts

In progress

Completed

Growth catalysts: structural advantages like network effects and scale flywheels that amplify foundation.

Part 3: Guardrails & Fuel (Prepping The Engine)

1

Growth Guardrails

In progress

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Set growth goals, define constraints, calculate ARPU/CAC guardrails to build a systematic growth engine.

1

Create Your Story System

In progress

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Build a full Story System that unifies brand, personas, and messaging to power scalable growth.

Part 4: Designing Your Growth Engine

1

Design your Growth Engine

In progress

Completed

Design a growth engine by aligning motions into flywheels that drive sustainable, compounding growth.

1

Identify Your Acquisition Motion

In progress

Completed

Filter Paid, Content, Virality, Sales motions by fit to find which are viable for your startup.

1

Identify Your Monetization Motion

In progress

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Decide whether product-led, sales-led, or hybrid monetization best fits your model, customers, and strategy.

1

Identify Your Retention Motion

In progress

Completed

Choose a retention motion—product-led, sales-led, or hybrid—based on fit, ARPU, and strategy.

Part 5: Bringing Your Engine to Life

1

Defining Your Growth Strategy

In progress

Completed

Define your plan of attack: diagnose growth gaps, set constraints, and chart your guiding policy.

1

Acquisition Strategy

In progress

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Build your acquisition strategy by scoring channels, picking flywheels, and sequencing a testing roadmap.

1

Monetization & Pricing Strategy

In progress

Completed

Smart pricing avoids guessing—define value metrics, choose a clear structure, and adjust often.

Execution Layer: Paid Channel Hub

Google Search Ads

In progress

Completed

Launch and scale Google search campaigns using conversion-first strategies.

Google Performance Max Ads

In progress

Completed

Learn how to optimize and scale your Google PMax campaign for sustainable growth and ROI.

Meta Ads (FB + IG)

In progress

Completed

Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.

TikTok Ads

In progress

Completed

TikTok Ads guide: UGC-focused creative strategy for low-intent audiences with broad targeting approach.

Apple Search Ads and App Store Optimization

In progress

Completed

Capture App Store demand with laser-targeted campaigns that convert high-intent users.

Execution Layer: Content & Virality Channel Hub

Content Marketing Fundamentals

In progress

Completed

While others chase volume with low-quality AI content, you’ll learn to publish less and drive more traffic, trust, and conversions.

SEO Fundamentals

In progress

Completed

The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.

B2B SEO: Build Your Foundation

In progress

Completed

SEO foundation guide: technical setup, on-page optimization, content strategy for startup credibility.

Organic Instagram: Getting Started

In progress

Completed

Use organic content and community building on Instagram to build brand awareness, acquire leads, and drive sales.

Organic LinkedIn: Getting Started

In progress

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Our members have amassed 4M+ followers using our content systems. We’ll show you how.

Product Virality

In progress

Completed

Design viral loops and referral mechanics that turn users into your best growth engine.

B2B Influencer Marketing

In progress

Completed

Tap into trust and reach by partnering with creators—even before you have an audience of your own.

Execution Layer: Sales Hub

Sales Strategy Fundamentals

In progress

Completed

The 80/20 sales system that gets early-stage founders from zero to first revenue fast.

Cold Email

In progress

Completed

Most cold emails get ignored. We’ll show you how to write ones your leads are excited to reply to.

Execution Layer: Linear Booster and Kickstarter Hub

Launching on Product Hunt

In progress

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Product Hunt guide: validation platform requiring 400+ pre-launch audience and quality engagement strategy.

B2B Cold Outreach (Partnerships & PR)

In progress

Completed

The complete guide to building partnerships, securing sponsorships, and creating distribution opportunities through relationship-first outreach

Tap Your Network For Initial Traction

In progress

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Strategic network outreach: target the right 5% with personalized messages, not mass contact blasts.

Community-Based Outreach

In progress

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Build trust through social DMs: join communities, spark natural chats, and turn them into users.

Conversion & Messaging Hub

The B2B Complete Onboarding System: From Signup to Activation

In progress

Completed

Design onboarding experiences that activate users quickly and increase long-term retention.

Email Marketing Fundamentals

In progress

Completed

Convert, engage, and retain users with emails crafted for every stage of the customer journey.

Make High-Converting Ad Creatives

In progress

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Make high-performing ads that stop the scroll—even if you’re not a designer.

Make High-Converting Landing Pages

In progress

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Use our proven playbooks and templates to build landing pages that convert—fast.

Copywriting Fundamentals

In progress

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Write headlines, product copy, and CTAs that convert across landing pages, ads, and onboarding.

Develop Your Value Props

In progress

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Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”

Landing Page A/B Tests: Getting Started

In progress

Completed

Learn how to build, prioritize, and launch A/B tests that actually move the needle.

Research & Measurement Hub

Competitor Research Fundamentals

In progress

Completed

Nearly every growth problem you’ll face has already been solved. You just need to know where to look—we’ll show you how.

Market Research Fundamentals

In progress

Completed

Find your real customers and the job they hire you for—then build, message, and grow with proof now.

Screen Recordings & Heatmaps

In progress

Completed

Use Hotjar recordings and heatmaps to spot friction, analyze behavior, and boost conversions.

User Surveys

In progress

Completed

Design, run, and mine user surveys for segment insights that sharpen ads and copy.

Why join the Growth Program

3,000+ startups have used the Growth Program to get results like these...

We landed two big meetings using their cold outreach strategy — while we were still in the course.

– Wayne Anderson

Co-Founder, SmartAlto

You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.

– Justin Mares

Founder, Kettle & Fire

This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.

– Elie Schoppik

Education, Anthropic

I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.

– Brent Jensen

Growth, Hopper

The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.

– Candace Kim

Marketing, Scanwell

The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.

– Alex Kracov

Founder, Dock

Join the program that has helped thousands of founders get traction and scale their revenue.

Hiten Shah

Co-Founder, Nira

“I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.”