Overview

A landing page is a website you use in a marketing funnel.

It's where a user "lands" from some sort of source like an email, social post, ad, or piece of content.

A homepage or product CAN be a landing page, but often they shouldn't be.

Why?

Because the best landing pages are completely tailored to a specific funnel.

For example:

• A landing page tailored to the specific ad copy/creative someone clicked on Meta. It repeats the message, visuals, and intent of the ad.
  • Calling out a competitor? Compare yourself to that competitor.
  • Highlighting a specific feature or problem? Dive deep into that feature or problem.
• A landing page tailored to the specific search query they typed in Google
  • A calculator that helps them figure out their macronutrient profile on a keto diet when they google "keto calculator," which then pitches some keto supplements.
• A landing page tailored to a specific offer
  • A social post on LinkedIn about hooks promotes an email course about hooks and calls out "learn how to hook people on LinkedIn" in the hero.
• A landing page tailored to a specific persona
  • You create an ad focused on people wanting to learn how to use AI to create apps, and send them to a landing page completely dedicated to speaking to their problems

Landing pages are just as crucial for conversion as the marketing that gets people's attention in the first place—if not more important.

So we'll dive deep into:

• The important concepts and elements of landing pages
• Our most commonly recommend landing page format
• The other types of useful landing pages
• How to write landing page copy
• How to quickly design and develop landing pages with AI.

We'll also share our GPT that will roast your landing page so you can improve it.

Let's dive in.