LP Section – Social proof #1
Let's re-orient where we are in our page's structure:
We're on row three now: social proof.
Your first social proof section is a collage of logos showing off your press coverage and/or your most well-known customers. Or if you're an ecommerce product, you can state how many customers you have or the number of positive reviews (if it’s an impressive amount).
It’ll look something like this:
Remember the equation we started this doc with:
💡 Purchase Rate = (Desire + Confidence) / (Effort + Confusion)
As a result, generally, with social proof, you have a few goals
- Make it seem like everyone in the world already knows about you (increase desire)
- Increase the confidence they have that you can deliver the value (increase confidence)
- Highlight the transformative value others have received (increase desire + confidence)
- Make it clear who it’s for and what it does exactly (decrease confusion)
In this first social proof section, we’re just focusing on #1 and #2. Use logos and stats as quick hits to increase their confidence and intrigue them enough to keep reading
The second social proof section (covered below) will highlight reviews, testimonials, and case studies, to achieve all 4 of the benefits listed above.
💡 Note: If you don’t yet have noteworthy customers, you can provide your product for free to people at well-known companies. Then, if they use you, place their company logos on your site.
The social proof can also be built into the hero
It doesn’t need to be a separate section, in fact it may be better to include it in the above the fold so it immediately smacks people in the face when they hit the page.
We do a collage of noteworthy clients on the homepage for our ads agency, Demand Curve:
