Building Your Landing Page

Once you have the landing page copy—before you design it—you need to choose how to build it.

Luckily, No Code tools and AI have made this process more straightforward in the past few years.

Before, you'd have to code things or build them with visual builders like Webflow. Now, you can build and test landing pages quickly.

But it all depends on how much time you have and your budget.

Ultimately, you have a few options.

1. Do it yourself either from scratch.
2. Hire a designer and developer.
3. Use a template directly or modify it.
4. Use an AI tool to either completely make it entirely, or at least, do most of it 👈 our preferred option

We bias toward action rather than perfection, so we highly recommend using AI and templates to make this fast.

What's more important is that you have something solid up and running that you can test—not that it's perfect. Things are going to change anyway as we test them, so it's better to be biased toward speed.

Do landing pages need to be on my main site?

If you are an ecommerce company using a site like Shopify, then maybe yes.

But in most other cases, you don't need you landing pages to live on your main website.

For example, if your main website is a React app, you don't need to use React to make a marketing page on your main site. That'd be a huge pain.

You can easily create a subdomain like start.[domain].com or get.[domain].com for your landing pages to live on. Then, when people click CTAs, you can redirect them to your main site (if needed).

It's a very common tactic used by companies so that their marketing team can rapidly iterate on landing pages without needing to pull in engineers to build boring marketing pages.

Which tool should I use?

Again, if you are an ecommerce company, you likely want just to use your original platform so people can checkout directly.

Otherwise, honestly, this space is moving so quickly that any recommendations we make are going to get outdated quickly.

I recommend going to Perplexity or your favorite AI and asking it for recommendations for top AI landing page builders. If you

However, tools like Hubspot, Framer, Webflow, Unbounce, etc., are all adding or already have AI page generation.

Ultimately, what matters most is whether the tool:

• Allow you to do the things that matter to you
  • For example, I hate Squarespace's extremely limiting styling capabilities. It sacrifices ease of use for utility. I love Webflow because I can have a fully functioning site, but it is much more complicated.
• You (or someone else on your team) can get up to speed using it relatively easily
• It's not a fly-by-night tool that might not be supported in 3 months. The latest and greatest is fun, but you don't want your site builder to be shut down randomly by some early-stage startup founder.
• It's affordable

The more info you have, the better

If you want an AI to build you a page or site (or a human, for that matter), the more context you give it, the better.

Ideally, you'll want to give it:

• The structure
• The copy
• Design inspiration (sites you like the look of)

The more specific you are the better.

Just like with human communication, the better you can communicate what you want, the more likely you are to get what you want.