.
Messages
Cheese Wheel Heist
8m ago
Copilot conversations will show here.
Load previous conversations
Conversation
Hi, friend ๐Ÿ‘‹โ€จโ€จIโ€™m your growth copilot.

How can I assist you today?
I am good, friend, how are you today?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
โ†‘
๐Ÿ”Ž
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
๐Ÿ’ฌ Ask Copilot
Make High-Converting Landing Pages
2/4 lessons completed
Next Module โ†’
My Learning
โ†’
Make High-Converting Landing Pages
โ†’
General suggestions for conversion
Lesson
โŒ›
minute read

General suggestions for conversion

Here are some rapid-fire ideas to ensure your page converts:

  • Optimized for all devices. Make sure your site is legible and functional for large monitors, laptops, tablets, and smartphones.
  • If the next step is subscribe to something, make the CTA the form. Instead of making them go to a new page or click a button to open a modal, you can just put the form right in the hero. We do that here:
  • Never assume anything. Donโ€™t assume they understand terms and acronyms. Donโ€™t assume they know who you are or what you do. Donโ€™t assume they care.
  • Always have CTAs handy. Put CTAs in basically every section and/or make sure the navbar is sticky and has a CTA button.
  • Use images to aid understanding. People understand images far better and faster than words. Use images whenever you
  • Skimmable. People donโ€™t read. Make it so someone can quickly skim your website and know who itโ€™s for, what you do and why that matters to them.
  • Thereโ€™s no such thing as too much social proof. Seriously. The more the better.
  • Donโ€™t assume youโ€™ve nailed it perfectly. If you get lots of traffic, do an A/B test. If you donโ€™t get lots of traffic, get feedback (below) or use a service like Wynter.
๐Ÿ’ฌ