General suggestions for conversion

Here are some rapid-fire ideas to ensure your page converts:

• Optimized for all devices. Make sure your site is legible and functional for large monitors, laptops, tablets, and smartphones.
• If the next step is subscribe to something, make the CTA the form. Instead of making them go to a new page or click a button to open a modal, you can just put the form right in the hero. We do that here:

• Never assume anything. Don’t assume they understand terms and acronyms. Don’t assume they know who you are or what you do. Don’t assume they care.
• Always have CTAs handy. Put CTAs in basically every section and/or make sure the navbar is sticky and has a CTA button.
• Use images to aid understanding. People understand images far better and faster than words. Use images whenever you
• Skimmable. People don’t read. Make it so someone can quickly skim your website and know who it’s for, what you do and why that matters to them.
• There’s no such thing as too much social proof. Seriously. The more the better.
• Don’t assume you’ve nailed it perfectly. If you get lots of traffic, do an A/B test. If you don’t get lots of traffic, get feedback (below) or use a service like Wynter.