If needed, to put this back into context of the page, see "Benefits" below.

We talked about CTAs earlier, but let's dive deeper into them—both across the page and in this dedicated section at the bottom of the page

Think of your CTA as the actionable next step to fulfilling the claim in your header. Below, we have two strong examples. "Find food" and "Start learning" are continuations of the magic teased in the header copy:

It feels natural to click these CTAs because they help the visitor continue the narrative the hero kicked off.

In contrast, below is a weak CTA.

The copy is vague and unclear what the product is, so why would we request a meeting?

CTA examples

The final section here is just reiterating your strong value props and using a CTA to push them towards conversion. It’ll look something like this:

Here’s an example on our site:

Now onto the Footer!