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Cheese Wheel Heist
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Make High-Converting Landing Pages
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LP Section – Footer

If needed, to put this back into context of the page, see "Footer" below.

You can generally keep it pretty simple:

  • Copyright info
  • Links to privacy policy and terms (legally required)
  • Links to key pages (pricing, dedicated feature pages, about, contact, etc)
    • If this landing page is your homepage, you’ll probably want to dump all the links for your site here like for blog, newsletter, etc.
    • If it’s for a landing page for an ad or dedicated funnel, strip out all the non-essential links.
If this is a conversion-focused landing page, now is not the time to link to 100 different pages. Don't let visitors get lost in the maze.

We also add this to the top of our footer to push people to our key pages:

Congrats, you've got a landing page!