Getting feedback on your page

Rarely does a single person create the best version of a thing.

A variety of perspectives and opinions will almost always lead to a better landing page.

Once you have a landing page draft, pass it by two types of reviewers:

• People not in your market: Learn how appealing and comprehensible your copy is to those unfamiliar with your market or product. Do you give them enough context to want to know more? This will help cover the common problem where your site over-assumes base-level knowledge on behalf of your audience. Many people on the edge of your market may become customers if they better understand why they should be.
• People in your market: Learn if your messaging is sufficiently unique and descriptive to convince people high in intent to choose you over the competition.

For both types of reviewers, ask them to assess six criteria for you:

• Conversion: Are you willing to hand over your credit card and sign up right now? If not, what would you need to see to get to that point?
• Interest: Rate how well the page sustained your interest on a scale of 1-10. What should be rewritten or redesigned to help it sustain your interest better?
• Clarity: What’s unclear? What unanswered questions are you left with?
• Expansion: Did you find something awesome you wanted even more details on?
• Brevity: If you had to delete half the page's imagery and copy, which would it be?
• Disbelief: What triggered your “Untrue! That’s scammy sales speak!” reflex?
• Objections: What would stop you from taking action?