Possible additional sections

Okay, you might be thinking, “Hey, this doesn’t include X section!”

Well, this guide and template are for the sections you’ll want on basically every landing page ever.

But other sections might be relevant to add depending on your specific business. For example:

Pricing: If you’re a service or SaaS business, maybe you want to put your pricing table. For example, we do that on our homepage:

Newsletter/lead magnet: Perhaps you want to give people a softer next step rather than purely pushing them to a sale. For example, putting a “subscribe to our newsletter” section like we do that on our homepage here:

How it works: If you’re selling something a bit novel, consider a section that details the steps involved to make it more clear. We do that on our matchmaking page here:

Classic ecomm product section: Obviously if you’re an ecommerce company and you’re making a product page, make the top of the page look like every other ecommerce product page with the product title, price, images, description, etc.

You may also like: Again, if ecommerce, do all the classic ecommerce stuff. Copy Amazon.

Use this guide as a starting point. Consider additional sections when relevant.