If needed, to put this back into context of the page, see "FAQ" below.

People don’t really read.

Even if they’re trying to decide to sign up for a tool or agency that will cost them $100k per year, they’ll skim. It’s just how we’re programmed.

Never assume people read your entire landing page. Ever.

The FAQ section is a place to dump everything in a nice catch all.

Generally, this is what it looks like:

What to cover in an FAQ section:

• All the benefits and features (repeat them)
• Common questions you get
  • Ask your customer support team
• Common objections they’d have (handle them)
  • Ask your customer support and sales team
• Who it’s for and who it’s not for
• Refund policies

Now onto the CTA section!