Growth Newsletter #060
This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.
This week we're discussing subscriptions plans, authentic messaging, and hiring SEOs.
News and Links
New from the blog: We've been digging into cold email.
- How to write a cold email—a tactical guide to help you write cold emails that get responses—and conversions.
- Cold email templates and examples. Use these templates to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.
While we're here, what cold email subject lines have worked for you? Reply to this email to let us know (and send us an example)—we'll feature a handful of our favorites on the blog and link to you.
Tool recommendation: Better ecommerce product recommendations lead to higher average order values. Suggestr increases store revenues by 7-11% (proven by a/b tests) by automatically offering high-converting product recommendations. They're backed by Y Combinator and the team is ex-FB. If you run an ecommerce store on Shopify, we suggest you try a free 30-day trial—just write to firstname.lastname@example.org or fill out the form here to get started.
Growth role: Almanac raised $34M from Tiger. They're building a top productivity tool for distributed teams. If they win, they'll displace Word and Docs to become the tool most of us use every day to do our work. They're looking for a strategic growth lead who will play a foundational role in scaling the company. More information here.
Startup role: Casa is looking for a VP of Revenue to lead their revenue-generating teams, optimize go-to-market strategy, and help Casa grow through the next major phase of its company lifecycle. This hire will lead the sales, client service, business development, and international teams.
Casa helps individuals secure their bitcoin simply and safely, without worrying about risk of loss. They're growing quickly and are one of the largest security providers in the crypto space. Apply here.