Growth Newsletter #090
Welcome to the 1167 new marketers and founders who joined last week!
In this newsletter, we're covering brand differentiation, ads, and negations.
News and Links
News you can use:
- Google search is getting some notable updates: 1) On mobile, ads are now labeled as “Sponsored.” 2) Mobile searches now display site names, and site logos/icons are also easier to see. 3) Google launched a refreshed, simpler version of their Webmaster Guidelines for site owners—and changed the name to Google Search Essentials.
- A TikTok trifecta too: 1) TikTok released a new campaign type: Focused View. Ads will get delivered to the viewers most likely to either watch the ad for 6 or more seconds, or interact with the ad in the first 6 seconds. 2) TikTok’s revenue from livestreaming grew by 900% in the past two years—compared to 500% growth for TikTok ads. Livestreaming still accounts for only 15% of TikTok turnover, but that growth rate is worth mentally bookmarking. 3) TikTok is apparently building its own US fulfillment centers, which could signify ecom ambitions.
Our top source for new product launches, tools, and analysis: the Department of Product Briefing.
The Department of Product Briefing is a weekly selection of product launches, analysis, tools, frameworks, and thought-provoking tidbits from around the web. It's designed to help you build winning products. Top product people from companies including Spotify, Netflix, Amazon, Apple, and Microsoft get their product briefings every week. Get your product briefing for free here.