News you can use:
- Google search is getting some notable updates: 1) On mobile, ads are now labeled as “Sponsored.” 2) Mobile searches now display site names, and site logos/icons are also easier to see. 3) Google launched a refreshed, simpler version of their Webmaster Guidelines for site owners—and changed the name to Google Search Essentials.
- A TikTok trifecta too: 1) TikTok released a new campaign type: Focused View. Ads will get delivered to the viewers most likely to either watch the ad for 6 or more seconds, or interact with the ad in the first 6 seconds. 2) TikTok’s revenue from livestreaming grew by 900% in the past two years—compared to 500% growth for TikTok ads. Livestreaming still accounts for only 15% of TikTok turnover, but that growth rate is worth mentally bookmarking. 3) TikTok is apparently building its own US fulfillment centers, which could signify ecom ambitions.
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