B2C Tech Path

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B2C Tech Path

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B2C Tech Path

Scale your consumer tech startup with the proven growth system that drives user acquisition, retention, and revenue.

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⌛️ 6 week path

About This Path

This comprehensive growth path is designed specifically for early-stage SaaS founders who are working to achieve product-market fit. You'll learn how to systematically validate your value proposition, identify your ideal customer profile, and build scalable acquisition channels.

Throughout this path, you'll develop a data-driven approach to growth, learning how to run experiments, measure results, and iterate quickly. You'll build the foundation for sustainable growth that can scale as your startup evolves.

By the end of this path, you'll have a clear growth model, validated acquisition channels, and a framework for continuous experimentation and improvement.

Course Modules

START HERE 👋

1

Program Introduction

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Quick welcome and introduction to the program.

Part 1: The Growth System

1

The DC Growth System

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Stop chasing random marketing tactics. Build a systematic growth engine using five foundational pillars and proven motions.

1

Guiding Principles

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Growth is systems design across your entire business, not just marketing tactics or A/B testing.

Part 2: The Growth Foundation

1

The Foundational Five: Overview

In progress

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The Foundational Five framework teaches you to engineer growth into your business foundation using five aligned pillars: market, product, model, brand (story), and channel.

1

Fit Mechanics & Pairings

In progress

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Growth comes from engineering "fits" between your five foundational pillars, not optimizing parts alone. These alignments create a system that compounds when properly engineered together.

1

Growth Catalysts

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Growth catalysts: structural advantages like network effects and scale flywheels that amplify foundation.

Part 3: Guardrails & Fuel (Prepping The Engine)

1

B2C Growth Guardrails

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Set growth goals, define constraints, calculate ARPU/CAC guardrails to build a systematic growth engine.

1

Create Your Story System

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Build a full Story System that unifies brand, personas, and messaging to power scalable growth.

Part 4: Designing Your Growth Engine

1

Design your B2C Growth Engine

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Design a growth engine by aligning motions into flywheels that drive sustainable, compounding growth.

1

Identify Your Acquisition Motion

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Filter Paid, Content, Virality, Sales motions by fit to find which are viable for your startup.

1

Identify Your Monetization Motion

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Decide whether product-led, sales-led, or hybrid monetization best fits your model, customers, and strategy.

1

Identify Your Retention Motion

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Choose a retention motion—product-led, sales-led, or hybrid—based on fit, ARPU, and strategy.

Part 5: Bringing Your Engine to Life

1

Defining Your B2C Growth Strategy

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Define your plan of attack: diagnose growth gaps, set constraints, and chart your guiding policy.

1

Acquisition Strategy

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Build your acquisition strategy by scoring channels, picking flywheels, and sequencing a testing roadmap.

1

Monetization & Pricing Strategy

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Smart pricing avoids guessing—define value metrics, choose a clear structure, and adjust often.

Execution Layer: Paid Channel Hub

Google Search Ads

In progress

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Launch and scale Google search campaigns using conversion-first strategies.

Google Performance Max Ads

In progress

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Learn how to optimize and scale your Google PMax campaign for sustainable growth and ROI.

Meta Ads (FB + IG)

In progress

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Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.

TikTok Ads

In progress

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TikTok Ads guide: UGC-focused creative strategy for low-intent audiences with broad targeting approach.

Apple Search Ads and App Store Optimization

In progress

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Capture App Store demand with laser-targeted campaigns that convert high-intent users.

Execution Layer: Content & Virality Channel Hub

Content Marketing Fundamentals

In progress

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While others chase volume with low-quality AI content, you’ll learn to publish less and drive more traffic, trust, and conversions.

SEO Fundamentals

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The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.

SEO: Build Your Foundation

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SEO foundation guide: technical setup, on-page optimization, content strategy for startup credibility.

Organic Instagram: Getting Started

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Use organic content and community building on Instagram to build brand awareness, acquire leads, and drive sales.

Product Virality

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Design viral loops and referral mechanics that turn users into your best growth engine.

Influencer Marketing

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Tap into trust and reach by partnering with creators—even before you have an audience of your own.

Execution Layer: Sales Hub

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Execution Layer: Linear Booster and Kickstarter Hub

Launching on Product Hunt

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Product Hunt guide: validation platform requiring 400+ pre-launch audience and quality engagement strategy.

Cold Outreach (Partnerships & PR)

In progress

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The complete guide to building partnerships, securing sponsorships, and creating distribution opportunities through relationship-first outreach

Tap Your Network For Initial Traction

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Strategic network outreach: target the right 5% with personalized messages, not mass contact blasts.

Community-Based Outreach

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Build trust through social DMs: join communities, spark natural chats, and turn them into users.

Conversion & Messaging Hub

The Complete Onboarding System: From Signup to Activation

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Design onboarding experiences that activate users quickly and increase long-term retention.

Email Marketing Fundamentals

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Convert, engage, and retain users with emails crafted for every stage of the customer journey.

Make High-Converting Ad Creatives

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Make high-performing ads that stop the scroll—even if you’re not a designer.

Make High-Converting Landing Pages

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Use our proven playbooks and templates to build landing pages that convert—fast.

Copywriting Fundamentals

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Write headlines, product copy, and CTAs that convert across landing pages, ads, and onboarding.

Develop Your Value Props

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Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”

Landing Page A/B Tests: Getting Started

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Learn how to build, prioritize, and launch A/B tests that actually move the needle.

Research & Measurement Hub

Competitor Research Fundamentals

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Nearly every growth problem you’ll face has already been solved. You just need to know where to look—we’ll show you how.

Market Research Fundamentals

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Find your real customers and the job they hire you for—then build, message, and grow with proof now.

Screen Recordings & Heatmaps

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Use Hotjar recordings and heatmaps to spot friction, analyze behavior, and boost conversions.

User Surveys

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Design, run, and mine user surveys for segment insights that sharpen ads and copy.

Why join the Growth Program

3,000+ startups have used the Growth Program to get results like these...

We landed two big meetings using their cold outreach strategy — while we were still in the course.

– Wayne Anderson

Co-Founder, SmartAlto

You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.

– Justin Mares

Founder, Kettle & Fire

This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.

– Elie Schoppik

Education, Anthropic

I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.

– Brent Jensen

Growth, Hopper

The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.

– Candace Kim

Marketing, Scanwell

The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.

– Alex Kracov

Founder, Dock

Join the program that has helped thousands of founders get traction and scale their revenue.

Hiten Shah

Co-Founder, Nira

“I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.”