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Your Active Growth Path
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Core Growth Path

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company path

Core Growth Path

This path is the complete curriculum experience covering the full range of growth tactics.

⌛️ 6 week path
About This Path

This path is the complete curriculum experience covering the full range of growth tactics.

Do this path if you want a full rundown of everything growth, or if our paths don't match your business.

Course Modules
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1
Program Introduction
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Quick welcome and introduction to the program.
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Part 1: The Growth System
1
The DC Growth System
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Stop chasing random marketing tactics. Build a systematic growth engine using five foundational pillars and proven motions.
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1
Guiding Principles
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Part 2: The Growth Foundation
1
The Foundational Five
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The Foundational Five framework teaches you to engineer growth into your business foundation using five aligned pillars: market, product, model, brand (story), and channel.
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1
Fit Mechanics & Pairings
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Growth comes from engineering "fits" between your five foundational pillars, not optimizing parts alone. These alignments create a system that compounds when properly engineered together.
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1
Project: Assessing your F5
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This project defines your first four foundations with research-backed inputs, not assumptions. You assess Market, Product, Brand, and Model using scoring rubrics to identify gaps before defining your Channel foundation.
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1
Create Your Story System
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Part 3: The Growth Engine
1
Growth Guardrails
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1
Intro to Growth Motions
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Part 3A: Acquisition Deep Dive
1
Acquisition Deep Dive Intro
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1
The 4 Acquisition Motions
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1
What Powers Your Acquisition Motion
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1
Acquisition Strategy Foundations
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1
Evaluating Acquisition Channels
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1
Project: Building Your Acquisition Engine
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Part 3B: Monetization Deep Dive
1
Design your revenue strategy
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Make high-performing ads that stop the scroll—even if you’re not a designer.
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1
Your Monetization Motion
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Acquisition Channel Hub
Meta Ads (FB + IG)
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Run profitable Meta ads using proven creative formats, targeting strategies, and optimization frameworks.
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Google Ads – Search Ads
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Launch and scale Google search campaigns using conversion-first strategies.
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TikTok Ads
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Google Ads – Performance Max
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Apple Search Ads and App Store Optimization
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Capture App Store demand with laser-targeted campaigns that convert high-intent users.
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Content Marketing Fundamentals
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While others chase volume with low-quality AI content, you’ll learn to publish less and drive more traffic, trust, and conversions.
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SEO Fundamentals
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The old SEO playbooks are fading. Learn how to grow search traffic in an AI-first world.
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Organic Instagram: Getting Started
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Organic LinkedIn: Getting Started
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Our members have amassed 4M+ followers using our content systems. We’ll show you how.
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Launching on Product Hunt
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SEO: Build Your Foundation
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Product Virality
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Design viral loops and referral mechanics that turn users into your best growth engine.
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Influencer Marketing
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Tap into trust and reach by partnering with creators—even before you have an audience of your own.
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Cold Outreach (Partnerships & PR)
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The complete guide to building partnerships, securing sponsorships, and creating distribution opportunities through relationship-first outreach
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Tap Your Network For Initial Traction
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Community-Based Outreach
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Sales Strategy Fundamentals
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Cold Email
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Most cold emails get ignored. We’ll show you how to write ones your leads are excited to reply to.
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Conversion & Messaging Hub
Make High-Converting Landing Pages
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Use our proven playbooks and templates to build landing pages that convert—fast.
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The Complete Onboarding System: From Signup to Activation
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Design onboarding experiences that activate users quickly and increase long-term retention.
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Email Marketing Fundamentals
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Convert, engage, and retain users with emails crafted for every stage of the customer journey.
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Make High-Converting Ad Creatives
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Make high-performing ads that stop the scroll—even if you’re not a designer.
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Copywriting Fundamentals
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Write headlines, product copy, and CTAs that convert across landing pages, ads, and onboarding.
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Develop Your Value Props
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Clarify your positioning and create messaging that makes people say, “Finally—this is what I’ve been looking for.”
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Landing Page A/B Tests: Getting Started
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Learn how to build, prioritize, and launch A/B tests that actually move the needle.
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Research & Measurement Hub
Competitor Research Fundamentals
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Nearly every growth problem you’ll face has already been solved. You just need to know where to look—we’ll show you how.
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Market Research Fundamentals
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Screen Recordings & Heatmaps
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User Surveys
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Why join the Growth Program
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📈
💼
🔬
🎱
🤖
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🔑
💡
🥲
💸
🤝
🧐
💪
🎁
🚫
💙
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3,000+ startups have used the Growth Program to get results like these...
We landed two big meetings using their cold outreach strategy — while we were still in the course.
– Wayne Anderson
Co-Founder, SmartAlto
You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
– Justin Mares
Founder, Kettle & Fire
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
– Elie Schoppik
Education, Anthropic
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
– Brent Jensen
Growth, Hopper
The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.
– Candace Kim
Marketing, Scanwell
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
– Alex Kracov
Founder, Dock

Join the program that has helped thousands of founders get traction and scale their revenue.

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Hiten Shah
Co-Founder, Nira
“I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.”