All content
How to write marketing emails that convertOften, people buy like this:They see your ad → visit your page → enter an email funnel → convert.Sometimes, it's days, weeks, months, or years later.Let's dive into how to write marketing emails that
The best marketing channel for your business"My friend said to try SEO... can you recommend a good SEO person?"^ something I've heard from many founders looking for their growth channel. But, what works for one business doesn't always work for
How to sustain interest throughout a videoThere are organic people and paid people. The two camps rarely interact.But ad marketers can learn a ton from TikTokers, YouTubers, and Tweeters. And content marketers/creators can learn a ton from ad
6 lesser-known ad remarketing strategiesThemes of the day:Warm > coldSpecific > generalCreative > same-oldLet's dive into 6 lesser-known strategies to increase sales with remarketing.– Neal
Convert more with your homepageToday we dive into the most important page on your entire website.And how to optimize it more for conversion.Let's dive in 🧶 – Neal
Use the AIDA and 1,3,5+ Frameworks to optimize adsAds are an incredible way to burn money quickly.Or they're the best and most scalable acquisition channel.Let's dive into two frameworks to increase the chances it's the latter.– Neal
12 Go-to-Market Strategies (and when to use them)Today, we dive into the various ways to get your first batch of customers.There's no one-size-fits-all. It depends on your product, your market, your customers, their buying intent, and more.Let's div
How Calm grows on autopilot from YouTubeToday, we cover a lesson on using customer data to find an effective growth lever by getting in front of a high-intent audience and an example of the law of conservation of attractive profits.Let's di
10 science-backed tips for customer reviewsThere is no such thing as too much social proof.But the dynamics of collecting and displaying it optimally are a bit complicated. Let's dive into what the research shows as the best way to increase sa
The 4 high-level ways to drive growth (and how to use them)Hi :DToday, we're diving into the 4 ways to eat more pie than you're currently eating.Let's dive in 🥧 – Neal
How to generate 10+ posts for 1 ideaIn case you missed it, the movie Her is quickly becoming a reality with ChatGPT-4o (who is naming this stuff 🤣)But for now, humans still exist and read things. This post dives into a key element of sy
Ecommerce meta ads agencyWhat an ecommerce meta ads agency is, how they work, how they help, and how to choose one for your ecommerce business.
The perfect SEO blog post checklistGenerative AI search results are here, but people are still clicking links. On average, these AI responses contain 10 links to content it used to inform its answer. This will likely remain a trend. So
Business in the front 👩💼, party in the back 👩🎤The Mullet is making a comeback.This time, in your ad or landing page headline.Let's dive into this simple and effective copywriting technique– Neal
Teardown of an emotionally powerful adSigns you're marketing nerd:You stop to watch the ads. You bookmark them. You send them to friends.You're even nerdier if you analyze an ad line-by-line for over an hour.Today, we're those types of ne
We don't have short attention spans. We have short consideration spans.We don't have short attention spans. We have short consideration spans.Ads fail for most companies. Sales is unfeasible for many of the rest. Content marketing can propel underdogs to market leaders.Y
How to actually write a strategy documentWe all obsess over the business “idea.” 9 times out 10 what we mean is the product:An electric carA language learning appA greens powderThe idea is the foundation. It's not particularly valuable in it
Decide where to focus to move the needle: From RICE to DRICEToday, we talk about one of the most important startup topics: choosing where to focus your precious time, attention, and resources.Two companies with the same product could either wither and die or b
Go extremely over the top to go viral (and make it count)Going viral is both an art and a science.Today, we talk about the most likely way to go viral. And how to get something out of it.Because attention is nothing but dopamine unless it can be channeled.L
Perfect the 3 Moments of TruthI enjoyed writing this one. It highlights parts of the customer journey that we gloss over.We love focusing on the sexiest and most obvious parts: the landing page copy, the ad, or the product itself.
Don’t get AI to write emails. Get it to fill in the blanks.This one is for all the people out there who are tired of bad cold emails. Let's just dive in– Neal
Lessons from two clever ad campaignsSigns of a true growth nerd:Saving ads you see on Instagram.Sending ads to your fellow nerds.Dissecting what works and what doesn't.Let's be those nerds today. We'll dive into two clever ad campaigns
Actionable ways to get more out of your SEO articlesI hope you all survived the various April Fool's campaigns this year.My favorite was definitely Häggis-Dazs by Aldi. If you can top it, reply and let me know.But let's dive into how to revamp and get
Wallet Opening Words that increase conversionsCopywriting is one of the most important skills.This newsletter dives into simple but powerful ways to increase conversions. Let's just dive right in 🐰– Neal
The Innovator's Dilemma that kills companiesToday's newsletter is more strategy focused.We'll discuss why massive companies fail and why startups are able to take them on.Let's dive in 👘– Neal
Narrow in on their Trigger Events"Wait... this looks different than normal."We're changing up the newsletter after following the same format for ~5 years.Instead of sending three growth tactics once per week, we'll send one growth ta
Solve all their problems. SaaS Quick Ratio. Increase friction.Happy Spring Break for all the parents in the crowd. Kids burst into the room at least 12 times while editing the newsletter this week 😂Topics for the day: Solve all their problems. SaaS Quick Ratio.
Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.St Patrick's Day is this weekend 🍀🌈🥇🍀 There are only 5M people in Ireland and 1.8M in Northern Ireland. Yet there are over 70,000,000 people worldwide with Irish heritage, including me.Happy St Paddy'
Racecar Growth. Dynamic long-tail SEO. Time savings.Yeehaw
Remote OK’s upsells. Viral promos. Optimal pricing pages.Quick note: I'll be at ETH Denver this week to explore the community of web3 weirdness.If you're going, I hope to see you there!Topics for the day: Remote OK’s upsells. Viral promos. Optimal pricing p
Page 6 of 13
Full-text results