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Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.We've generated 480 growth tactics for this newsletter now by continuously researching and interviewing founders and marketers.But we'd love to hear from all the smart people who read this. If you hav
Amazon mobile teardown. Personal researcher. Objection handling.Happy pre-Valentine’s Day y’all! I hope you've enjoyed a week of Apple Vision Pro and Taylor Swift memes.Now back to growing startups ;0 Topics for the day: Amazon mobile teardown. Personal researcher
Graceful exit points. Ad profitability. Satirize your enemy."Your margin is my opportunity"– Jeff BezosIndustries where companies have huge profit margins are typically complacent and ripe for disruption. Their profit margin is your opportunity to innovate and
Valentine's Day hooks. Repeatable themes. Reframe the boring.2024 🟩⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 2025We're officially one month through 2024.Quick check-in: Are you still making progress towards your goals? Topics for the day: Valentine's Day hooks. Repeatable themes.
Stages of Market Sophistication. Strategy, not tactics. Hook resources.Quick reminder (because I needed it recently)If there's something you keep thinking about or talking about doing:Stop putting it off.There will never be "the right time." There will always be an excus
Video retention mechanisms. Psych Energy. 2x daily use gamification.Happy belated Martin Luther King Jr. day to all the Americans in the crowd. I'm Canadian, but I feel MLK day is a great reminder to everyone to fight to make the world a better place. To right a wrong
Incentivize UGC. Hack through the Cold Start. 10M-view YouTube Shorts.I hope you're all enjoying the Fresh Start Effect—where we're more motivated to start a new habit at the beginning of a new time period (week, month, year, decade, or birthday). A new year is the stro
3 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.~Happy 2024 to all, and to all a good year~I have some exciting plans for our content this year.If you like this newsletter, our playbooks, and our past events—you're gonna love it.Topics for the day:
Gamify daily usage. Take back, charge more. The "Price Hike" strategy.IT'S THE FINAL COUNTDOWN. (Man the 80s were a strange time culturally.) Only a handful of days left in 2023. Here's the final Growth Newsletter of the year:Topics for the day: Gamify daily usage. Take
Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.Happy holidays one and all. I hope you have a chance to unplug and recharge for 2024.I have a feeling it's going to be a big year. Rumor has it, it's going to be 366 days.And fear not—because I know t
Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.Welcome to all you growth-loving founders and marketers! 450 growth tactics shared in 150 editions with zero repeats 🤪What do you think, should we go until 3,000 tactics and 1,000 editions? Maybe I ca
Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.Welcome to all you growth-loving founders and marketers! HOLY COWS IT'S DECEMBER. 2023 flew by. Now for the final couple weeks before all the OOO autoresponders kick in.Until then: Respond fast, cove
Weird the normal, thumbnails that increase views, and good processing fluency.Welcome to all you growth-loving founders and marketers! idk about you, but I've reached my quota for BFCM deals for at least the next 360 days.I hope your credit card survived.Now for: Weird the norm
Tasting awful & costing more, single opt-in, & stealing from competitors.Welcome to all you growth-loving founders and marketers! I hope you all survived the drama from Sam Altman getting fired from OpenAI. Twitter hasn't been this entertaining in months. (More in News & L
Death to PMF, grow with free tools, and landing pages that convert.Welcome to all you growth-loving founders and marketers!We're back from the team retreat in Palm Springs, a bunch of us got COVID, BUT we've got some exciting things to come :)Now that I've hit send,
Army of creators, feed a starving crowd, and emotional journeys.Welcome to all you growth-loving founders and marketers!Broadcasting live on location in Palm Springs for a team retreat :) We're spending the next few days strategizing on the best ways we can help s
"Obviously Awesome," Price Relativity, and X's algorithm.Happy Halloween all you growth-loving founders and marketers!I hope that you're all Trick or Treating this evening 👀Couple things I'm excited for:1) Candy. 2) The DC/BC team retreat is next week! And
122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.Welcome all you growth-loving founders and marketers!Variety of random things to tell you. I discovered that ChatGPT thinks "Canada" has multiple M's in it. I tested it myself and the results are hila
S.C.A.R.F. your ads, viral content formula, and copywriting cheatsheet.Welcome all you growth-loving founders and marketers!Hello everyone! I just got back from my second anniversary trip where I stayed in a boat in the woods—here's a pic of the boat!Without further ado,
Unfair Advantage, psycho-logic, and better annual pricing.Welcome all you growth-loving founders and marketers!Happy (slightly-belated) Thanksgiving for my fellow Canadians 🦃🦃. It's like American Thanksgiving just earlier and without BFCM sales and football.
Snapple's surprising stats, a PLG invite email, and 7 LP questions.Welcome all you growth-loving founders and marketers!Fun fact of the day:I live on an island ~25% the size of England, but with ~1.5% of the population. It would take ~6 hours for me to drive to the
TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."Welcome all you growth-loving founders and marketers!Last week, I had the chance to see Jason Fried (37signals, Basecamp, HEY) in Vancouver. They have a lot of great resources on building profitable,
Intention > attention, freebie strategies, and more memorable ads.Welcome all you growth-loving founders and marketers! It's pumpkin spice latte season. It has me thinking how interesting it is how large brands with massive marketing budgets can change people's perc
Keyword monitoring, 5-minute favors, and proven newsletter tactics.Welcome all you growth-loving founders and marketers!Fun fact: daycare here kicks out your kiddo on Sept 1st, and kindergarten starts Sept 18th. So I'm writing this the night before after spending th
Warren Buffet letters, market gaps, and rituals.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Positional—the game-changing toolset for content and SEO teams. Founders Nate and Matt (2x Y
The ultimate "growth hack," social listening, and juicy internal linking.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Vanta.To sell to enterprise companies, proving security is essential. Before Vanta, obtainin
Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Mailchimp.Check out the 2023 Mailchimp & Co Benchmark Report for valuable insights on prici
Ad engagement, perceived vs actual value, and free shipping subscriptions.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Vanta. If you haven’t already been asked by customers or investors about SOC 2, ISO 27001, G
Ingredients of viral content, questions for experiments, and bonus offers.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by tvScientific. Advertise on the biggest screen in the house.tvScientific lets you effortlessl
Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Positional.com, the modern toolset for content and SEO teams.Founders Nate & Matt are 2x Y
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