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Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by NoBoringDesign. Have you ever had design completely block the launch of a marketing campaig
Sales email sequence template, Instagram hashtags + captions, and touch and taste.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought you by Vouris. Founders: do you need a better sales process?Vouris has built the sales system used by
AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.Special thanks to our sponsors for keeping this newsletter free for all of you ❤️:Brought to you by Rewardful. Affiliate marketing tools are notoriously expensive and terribly designed. Rewardful is a
SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.Happy 4th of July and Canada Day to all our fellow Americans and Canadians! Hope everyone had a great long weekend and is feeling refreshed and recharged. This week we cover SEO in an AI world, produc
Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.Hello everyone,The internet has been abuzz about one thing and one thing only—two rich men wrestling each other in a cage for no good reason. This week we're talking about absolutely nothing to do wit
Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :)Brought to you by Hopin. Generative AI search results will cr
Specific suggestions, specific numbers, and the sold-out effect.Hello everyone, This week we're talking about specific suggestions, specific numbers, and the sold-out effect. Let's dive in!–Neal
Growth through activity, 7 social ad tips, and leveraging herd mentality.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Common Room. Marketing and growth teams at
VFCA copywriting framework, 5 literary devices, and growing with swag.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :)Brought to you by Amplitude—an industry leader in product ana
Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, execute impressive marketing campaig
MrBeasts's killer CPA, cold email writing, and when not to gate your gate.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Get Omnisend–the perfect email & SMS marketing app to boost s
Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by CommonRoom. Track activity across your dar
Looping shorts, turning articles into Stories, and repurposing influencer viral hits.A big thanks to our sponsors who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, a consolidated customer data, automa
Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.A big thanks to our sponsors who keep this newsletter free for all of you:Brought to you by Exclaimer. Amplify email signature engagement, while delivering brand consistency. Learn more about our excl
Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.Happy Tax Day to those of you filing in the U.S.!By that, I mean congrats to everyone who filed well in advance—and best of luck to those of you scrambling to file last-minute.This week we cover why y
YouTube Advertising: How to Grow Your Business with YouTube AdsYouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.
Transformations, backlinks worth building, and how to lose $100,000.Hope everyone enjoyed the long weekend and had a chance to overdose on chocolate eggs.This week we cover transformations, backlinks worth building, and how to lose $100,000.Thank you to our sponsors w
Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.Hello everyone!This weekend, we were all bombarded by clever April Fools' campaigns. Did any of them legitimately trick you, or at least make you laugh? Would love to see them if so.In this issue, we
Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.Greetings everyone. Spring is springing. AI is exploding. The economy is shrinking. The 20's really have been a strange decade thus far. And I'm excited to see where it goes from here.One thing I'm su
Objection Smashers, 5 questions for better messaging, and Shiny Objective SyndromeWelcome everyone! We're now almost 25% of the way through 2023. Absolutely horrifying realization I know.This week we cover Objection Smashers, 5 questions for better messaging, and Shiny Objective Sy
3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali AbdaalHappy almost St. Patrick's Day! With a last name like O'Grady, it may not shock you that I have an Irish passport and a tendency for sunburn. And so I greet you with one of my favourite Irish blessin
Averted gazes, TikTok growth, and gamified free trials.Hey everyone! This week we cover averted gazes, TikTok growth, and gamified free trials.But first I want to announce some upcoming changes to the newsletter. Ultimately, we want the value ratio for ou
Emotional hooks, value prop stories, and useful ChatGPT prompts.Hello and welcome to all the new and old subscribers. Let's dive into it.This week we cover emotional hooks, value prop stories, and useful ChatGPT prompts.–Neal
Free invites, "so what?", and network bootstrapping.Welcome to another week! This week we cover free invites, "so what?", and network bootstrapping.Special thanks to our sponsors Vanta, and Ali Abdaal for making this newsletter possible. We're a small
Interface Interruption, spy recruitment, and warm outreach.Hello everyone, welcome to another week. Two groups of people were extremely active on Twitter this weekend: Superbowl fans, and Superbowl Ads fans. Which camp were you in?This week we cover Interface
Viral weirdness, instant gratification, and pattern interrupts.Hello. Hi. Hey. Howdy. Greetings. Salutations. Wassup. Happy February to everyone.Yesterday I went to a lunch and learn about Category Design—the process of creating a new category for your startup/pr
Unsubscribe reminders, the anchoring bias, and the Google Graveyard.Howdy and welcome to the 3,155 new subscribers this week!This week we cover unsubscribe reminders, the anchoring bias, and the Google Graveyard.
AI eye contact, freebies in-store, and short free trials.Welcome to the 2,132 new subscribers this week! Excited to see so many new @'s.This week we cover AI eye contact, freebies in-store, and short free trials.Also, I'm a pretty big fan of the Something F
Ms. Norbury, warmth and competence, and luxury brandsJanuary is more than half over already??? Yowza.We're over 100 issues now. Let's get crazy with this thing and start getting thematic. This issue is all about branding.Despite starting out as "growth
The Pratfall Effect, nailing podcast performances, and the Fashion-AI-ista.Welcome one and all to the second week of 2023. This is when it starts to become questionable if saying "Happy new year" is still acceptable.When do you think the cutoff date is?But I digress, this we
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