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Boosting engagement with comments, propaganda and Bensi, and ChatGPT outlinesHappy new year to everyone! I hope you all had a restful holiday break.I also hope that you're as excited about 2023 as we are. We have a lot of exciting new things planned this year... But for now th
Content distribution, motivating like Beyoncé, and podcast roadshows.Just over three years ago, my co-founder, Julian, DM'd me and said, "We should start a newsletter that highlights the best conversations from our Slack community."We had maybe a couple of thousand peo
Signaling identity, podcasting on YouTube, and the ladder of product awareness.Happy Hanukkah and Merry Christmas to everyone out there celebrating.Hopefully, you're done with all your holiday shopping (I'm not 😬).This week we cover signaling identity, podcasting on YouTube, and
Newsletter cross-promotions, users' goals, and fake email clicks.Before we dive into this week's newsletter, heads up:We have a big announcement coming your way tomorrow! Be sure to check your inbox for something special we’ve been working on. 👀No spoilers, but I w
Un-ignorable products, ZOOM video marketing, and sniper links.Happy December everyone!I hope you've been enjoying the World Cup and screenshots from ChatGPT conversations (confused? check the news section for more).This week we cover un-ignorable products, ZOOM
Google Doc urgency, challenge networks, and robots vs humans.I hope you've all enjoyed being sent 1,000+ emails about deals in the past few days. Hopefully your credit card has survived.This week, I'm joined by DC writer Grace, who's known to live on sailboats.
B2B leads, birthday retargeting, mobile search UX, and AI writers.Welcome to the 730 founders and marketers who subscribed this week!Happy Thanksgiving to all the Americans in the audience. May you enjoy turkey and football.This week, we cover dope socks, retargetin
Domain typos, engaging lurkers, and SEO back doors.Welcome to the 1,165 founders and marketers who subscribed this week!Neal here, but this edition’s insights were 100% sourced by our lovely writer, Joyce. I’m very lucky to have three great writers he
Win-win relationships, delight, and zero-click content.Welcome to the 1,171 founders and marketers who subscribed this week!Neal here again. You’re stuck with me now going forward :)This week we have three insights lovingly stolen from three creators I re
Black Friday emails, email snoozing, and AI blog images.Welcome to the 858 founders and marketers who subscribed this week! Some of you came from our dear friends Sahil Bloom, Katelyn Bourgoin, Corey Haines, and Chase Dimond. Thanks for joining.Nick has le
Black Friday, recurring revenue, and long-tail SEO.Welcome to the 809 new marketers and founders who joined last week!In this newsletter, we're covering Black Friday, recurring revenue, and long-tail SEO.
Brand differentiation, ads, and negations.Welcome to the 1167 new marketers and founders who joined last week!In this newsletter, we're covering brand differentiation, ads, and negations.
SaaS demos, copywriting, checkout UX, and B2B prospecting.Welcome to the 2,239 new marketers and founders who joined last week!In this newsletter, we're covering SaaS demos, copywriting, checkout UX, and B2B prospecting.
Product announcements, internal linking, and customer stories.Welcome to the 1822 new marketers and founders who joined last week!This week we're covering product announcements, internal linking, and customer stories.
Handwritten notes, Shopify's Meta integration, and influencer seeding.Welcome to the 2250(!) new marketers and founders who joined last week!This week we're bringing you a few ecom tactics. Specifically, we're covering handwritten notes, Shopify's Meta integration, and
Rhyming in copywriting, tiered pricing, and Amazon PPC adsWelcome to the 1655 new marketers and founders who joined last week!This week we're covering rhyming in copywriting, tiered pricing, and Amazon PPC ads.
Storytelling, ad pages, and B2B testimonialsWelcome to the 1023 new marketers and founders who joined last week!This week we're covering storytelling, ad pages, and B2B testimonials.
Clever pricing tactic, backlink opportunities, and friction.Welcome to the 1128 new marketers and founders who joined last week!This week we're covering a clever pricing tactic, backlink opportunities, and friction.
DTC retention, pricing, and referral programs.Welcome to the 1204 new marketers and founders who joined last week!This week we're covering DTC retention, pricing, and referral programs.
Influencer copywriting, SaaS surveys, and ad creatives.Welcome to the 759 new marketers and founders who joined last week!This week we're covering influencer copywriting, SaaS surveys, and ad creatives.
Ad copy, product-market fit, and free trial conversions.Welcome to the 905 new marketers and founders who joined last week!This week we're covering ad copy, product-market fit, and free trial conversions.
CRO, TikTok, and affiliates.Welcome to the 1078 new marketers and founders who joined last week!This week we're covering CRO, TikTok, and affiliates.
Direct mail automation, price anchoring, and backlinksWelcome to the 1,738 new marketers and founders who joined last week!This week we're covering direct mail automation, price anchoring, and backlinks.
SaaS Growth Through Good Old-Fashioned Outreach with Bernard Huang of ClearscopeBernard Huang shares how he grew his SEO SaaS company Clearscope through cold outreach and something he calls "professional relationship management."
Deliverability, pain-point SEO, and product pages.Welcome to the 735 new marketers and founders who joined last week!This week we're covering deliverability, pain-point SEO, and product pages.
5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It)We asked Amanda Natividad how she built an audience of 100k+ followers on Twitter alone. Here are five takeaways.
Virality, content upgrades, and SaaS conversionWelcome to the 878 new marketers and founders who joined last week!This week we're covering virality, content upgrades, and SaaS conversion.
The Complete Glossary of Marketing TermsA glossary with 120 marketing terms. Use it as a reference source whenever you’re not sure what something means.
Content-Led SEOThis playbook teaches you how to execute a modern content-led SEO strategy for B2B SaaS. The nuances may evolve, but this strategy is evergreen.
Marketing Psychology: Influence Buyer BehaviorUsing marketing psychology, you can influence how people feel about your brand. This playbook covers key psychological principles to amplify your marketing.
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