Newsletters — page 3 of 11
How Doopoll Built An Acquisition-Worthy Growth EngineIn case you missed it, the early-bird sale for Demand Curve’s Growth Program 2.0 officially went live a few hours ago.We’ve already seen an incredible response from our community. As of right now, 158
Three Tips & Use Cases for AI ImageryIf your social feeds are anything like mine, you’re not only seeing more visual content made with AI, you’re also seeing more content about how to make images and videos with AI.The world of AI image
Garmin’s Masterful PivotRemember when our grade-school math teachers made us do long division by hand because, quote, “You won’t always have a calculator in your pocket”?Well, we all know how that turned out.Now imagine you’
Making Your Elevator Pitch PerfectHave you ever been at a networking event or happy hour and made the mistake of asking the wrong person what they do for work?They launch into a scattered seven-minute soliloquy, and by the end of it,
Why Your Logo Should Do LessAs a creative by trade, it’s always fun to get the popcorn out and watch someone else’s rebrand go on trial in the court of public opinion.I’ve certainly been on the receiving end of comments that cut
How Slate Gave a Masterclass in PositioningFew brand launches have made my jaw drop to the floor like Slate’s.The Bezos-backed automaker sent shockwaves through the auto industry when it emerged from stealth mode in April. Slate’s product was
A Growth Strategy Worth Talking AboutLast month, I interviewed Rodrigo Collao (known as "RC") and Matt Concordia from FX Replay. Two Growth Program alumni who built a stock trading simulation platform that grew to 100,000+ users across 1
How to Own Your TruthI was driving through a shopping center in Raleigh the other day when a hilarious sign stopped me in my tracks. I felt the need to pull over, get out of my car, and take a picture.Taken at face value,
The New Rules of EngagementIf you read last Thursday’s newsletter, you got a refresher on how to boost conversion rate optimization (CRO) through homepage and landing page fundamentals.As we teased last week, today’s newsletter
Landing Pages That Land CustomersOver the years, we’ve shared growth strategies and insights with thousands of founders and marketers. Some newsletters stand alone, and others connect around a bigger theme.As we gear up to launch Gro
The Rise of the “Sloppers”There’s a new phrase going around for people who constantly post AI goop. The slur? Sloppers.If you post an uncanny AI video or a thought leadership piece that smells like lazy AI output? That’s slop.
Tough Love (Why Lovable’s Growth Playbook Isn’t Yours)Humans are naturally envious creatures.And if you’re a founder, growth marketer, or you work at a tech/AI startup, it’s only natural to be envious of Lovable AI.The growth trajectory for this Swedish
The Worst Rebrands Ever (And What We Can Learn From Them)A rebrand is a fact of life for most successful businesses.A strong rebrand can give your business a much-needed tune-up. But an ill-informed one can be the death knell for your sales. And it can take
AI isn't solving your growth problems (it's making them worse)Every day on LinkedIn, I see a steady stream of new AI-powered tools and tactics I can test to grow Demand Curve.A new method to automate LinkedIn contentAn AI video editing tool that automatically cr
The “What’s In It for Me?” Rule of MessagingFar too many early-stage companies make the same messaging mistake: They talk about themselves.Their product. Their ingredients. Their features. Their team. Their values. Their “why.”While it sounds a
Your Startup Name Sucks (Here's How to Fix It)Naming your brand, product, or service offering is incredibly important, but notoriously difficult.A killer name can give you a major leg up, and an unclear or confusing name can hold you down.As some
Doubling Revenue in 30 Days - A Live Case StudyWhat’s the fastest way to double revenue?This is the question our CEO (Justin Setzer) and I asked ourselves the first week of June, related to our newsletter sponsorship business.Not because it was br
Video Production’s Gutenberg MomentHave you ever been on set at a video shoot? Like, a legit commercial production?If so, you probably marveled at all the moving parts and pieces and people. Not to mention the price tag (likely six fig
Why Your Niche Content Gets IgnoredThere's an old adage: "If you try to please everyone, you end up pleasing no one."This concept certainly applies to product strategy and positioning. Building for a narrow audience is generally a good
The tactic trap (and how to escape)We’ve sent 250+ growth newsletters over the years. Some covered quick wins. Others taught fundamental frameworks.With Growth Program 2.0 launching soon, we pulled three evergreen concepts that changed
Our Anti-Creative Creative PhilosophyA false marketing belief I commonly hear is that “Creative ads need to be creative.”Sure, design agencies win awards for their abstract campaigns, but direct-response marketers are the ones who actual
The Growth Paradox: Why Doing Less Generates More RevenueMost founders believe growth means doing everything at once. They're wrong.Today, we're diving into why the "do more, grow faster" mentality is killing startups, and sharing the counterintuitive appro
The Five Fits Framework: Why Product-Market Fit Isn't EnoughProduct-market fit is startup gospel. Build something people want, and you'll succeed.But here's the problem, product market fit isn’t the ONLY “fit” you need.You can build the world's best product th
The Ultimate Content Creation System: Plan & Produce Seamlessly in NotionToday, I'm sharing the exact Notion template I use to generate an endless stream of content ideas, organize them efficiently, and schedule them strategically across platforms.Let's dive in.– Neal
Why Your GPT Ads Suck (and a 5-Step Fix That Works)Today, we’re digging into why most GPT-generated ads fall flat and how to tweak your workflow to make the output better.Let's dive in.– Joey
Notion Mail: The Hidden Growth Strategy to Penetrate Saturated MarketsToday, we're examining the recent launch of Notion Mail and what it reveals about their market expansion strategy.Let's dive in.– Kevin
How to get 75% of customers to choose annual plans.Today, we're exploring a counterintuitive pricing technique that can transform unpredictable revenue into guaranteed cash flow—while making customers feel like they're getting a deal.Let's dive in.– K
Bad Visual Hierarchy Is Destroying Your Outbound Sales (Here’s How to Fix It)Today, I share insights on a critical but often overlooked factor that could be silently undermining your outbound efforts: your website's visual hierarchy.Let's dive in.— Kevin
How to Turn Obvious Problems into Million-Dollar BusinessesYou don’t have to invent teleportation to create a multi-million dollar business—you just have to spot the “rice balls” everyone else ignores (I’ll explain).Today, we’re breaking down:Why profitable b
Does your product blend in with competitors? Avoid this branding mistake to stand out.The most successful brands don't compete on features—they compete by being unmistakably different.In today's newsletter:Why most brands fail to stand out (and what to do about it)The counterintuitive
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