Newsletters — page 2 of 11
Is your checkout bleeding revenue?You've spent weeks perfecting your checkout flow. Meanwhile, your customers are making snap judgments in seconds about whether to complete their purchase.You're carefully considering each field, each
When does a growth advantage turn into a flywheel?Here’s a pattern that's common in startup land:A company grows quickly early on. Things feel easier than expected. Customers show up. Word spreads. Channels work. There’s momentum.And somewhere along
The cheapest growth lever most teams ignoreYou’ve probably had this moment:You spin up Meta, LinkedIn, or Google.You ship a few solid tests.Nothing hits.So you move on.“Paid isn’t working for us.”“Content is our thing.”“Outbound isn’t a fit fo
The Map Is Not the TerritoryHere’s something most founders don’t realize until it’s too late: the way you see your startup is completely different from how your customers see it.You’re intimately familiar with every feature, eve
Your growth problems aren't tactical. They're structural.Most founders respond to slow growth the same way.They add things.Another channel.Another experiment.Another tool.Another hire.It feels productive, but sometimes it backfires and makes growth harder.R
Why social ads don’t work like search ads (and why that matters for your funnel)"Top of funnel," "middle of funnel," and "bottom of funnel" get thrown around like they mean the same thing across every channel.They don't.The way funnel stages work on Google Search is fundamentally
If your messaging isn’t working, here are 4 places it usually breaks.When founders tell us, “our messaging just isn’t landing,” they usually mean one of three things:Ads aren’t getting clicks.Landing pages aren’t converting.Sales calls feel uphill.The default move is t
Premature persuasion: Why funnels fail before they beginMost teams blame poor performance on things like weak headlines, not enough proof, poor social proof, or uninspiring CTAs.Those things matter.But there’s a bigger culprit lurking that we see all the t
The real reason your company is forgettable (and how to fix It)You can explain what makes your product unique in a conversation.But the moment you write it down (on your homepage, in your ads, in your deck), it somehow sounds like everyone else.If you’re building
Creative Decision MatrixLast week, we zoomed out and basically said: look, Meta's Andromeda killed the old game.This newsletter is the next step. Less of the “what” and more: “Okay, what do I actually make next?”We’re going
The Andromeda Era: Why Creative is KingAt our ads agency, we pulled performance across a bunch of accounts. We just looked at one thing:“How many distinct ad creatives did this account test… and how well did it perform?”And there was a rea
Chasing Growth vs. Engineering ItYou've probably heard the saying: "First-time founders focus on product. Second-time founders focus on distribution."If that's true, then we'd add: third-time founders realize they're the same thing.S
Single vs. Double Opt-In: What Actually WorksMarketers love to debate opt-ins. Some swear by double opt-in for list quality. Others prefer single opt-in for scale.But the truth is more nuanced, and choosing the wrong one can cost you engaged sub
Pick Your Sender: Brand, Human, or Both?There’s a lot of literature about email subject lines, specifically, how to optimize them for more opens.And certainly, subject lines are a big part of what makes someone decide to read an email.…But
Psychology of Conversion: 3 Tactics Worth RevisitingEvery once in a while, it's worth calling back the classics.Today we're revisiting three psychological conversion tactics from past newsletters. They're evergreen, visual, and still underused.Let's di
Is Multitasking Back?I caught myself doing something weird recently.I fired off a prompt to ChatGPT 5's extended thinking mode asking it to research ad copy examples for newsletter promotions. Then, while it spent 90 seco
Why Unsubscribes Aren’t the End of the WorldIt sucks to see people unsubscribe from your email list. We can’t help but feel like we’re losing a potential customer.But what if I told you that unsubscribes aren’t all that bad? And that there’s so
Why Curiosity Beats Convincing in Founder SalesWhether you're building a paid media growth engine or aiming for fully product-led growth, you’re going to need sales skills throughout your entrepreneurial journey.Direct sales conversations with you
10 Tactics for Customer Reviews That Drive SalesHumans are social creatures. Maybe that’s why there’s no such thing as too much social proof.But the phrase “social proof” is kinda funny, because there’s nothing “proof”-like about it. It’s just basi
How to Make Quality “UGC” Ads Using Only AIAt this point, you've probably heard about AI UGC-style video ads. And if you're like me, you've approached this topic skeptically.Six months ago, AI video capabilities weren't exactly nailing human s
The Power of the Pattern InterruptYou’ve probably experienced this phenomenon at a red light.The car next to you rolls forward, and for a split second, your brain screams, “YO buddy! You’re rolling backwards!” Your foot stomps the bra
Influencer Marketing Basics for the Traction StageI’ll never forget the first time I saw just how influential influencer marketing could be.I was working at an ad agency in 2019. We were in the midst of launching a national campaign for a well-known
Four Foundational Forces of Brand IdentityFor startups and small businesses, there seems to be a deep chasm between two schools of “brand” thought: one that’s entirely too small-minded and another that’s way too big-picture to feel applicable
How Beli Is Eating Yelp’s LunchI’ve never thought of myself as someone who lived under a metaphorical rock, but the fact that I hadn’t heard of the Beli app until recently is making me question that.Maybe it’s because I’m not part
The ROI on a failed Techstars startupHey everyone,Today’s newsletter is a bit different. I usually write about growth tactics and strategies, but today I’m zooming out to talk about something more foundational.It's a personal story about
Perfecting Your Above-The-Fold DesignIn last week’s Growth Newsletter #282, we took a deep dive into above-the-fold (ATF) messaging.We talked about the importance of a first impression, and we walked through a methodical, step-by-step pr
Your Above-The-Fold Messaging Playbook“You only get one chance to make a first impression.”It sounds like corny advice from my dad before my first big interview (because that’s exactly what he said), but there’s a lot of truth in it. Firs
Should You Take the Content Creation Plunge?Content creation has almost become a “checkbox” in today’s startup starter kit. Plenty of creators and founders will tell you that you need to build in public and post every day, so your company can r
Is It Time To Reconsider Your Tagline?In our previous Growth Newsletter, we unpacked AEO (Answer Engine Optimization, the practice of appealing to LLMs) and the ripple effects it’s having.Our biggest takeaway was that you can’t appear sca
How to Get ChatGPT Talking About Your BrandIt's no secret that traditional search traffic has seen better days.AI is creating a major shift in this space, where the effectiveness of traditional SEO is eroding, and generative AEO (Answer Engine
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