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The Growth Vault

Each week we spend hours researching the best startup growth tactics. ‍

We share the insights in our newsletter with 90,000 founders and marketers. Here's all of them.

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Go extremely over the top to go viral (and make it count)

Insight from us, but with loads of examples. s

Content Marketing
Lessons from two clever ad campaigns

Insights from Chirp and Gett's ads.

Ads
How to get more out of your SEO articles

Insight from Tim Hanson of penfriend.ai

SEO
Use Wallet Opening Words to increase conversions
Copywriting
The Innovator's Dilemma that kills companies

Insight from Clay Christensen (Harvard Business Professor) and various sources.

Strategy
Add friction to increase conversions
CRO
The Sales to Fulfillment Continuum

Insight from $100M Offers by Alex Hormozi.

Strategy
Solve all of their problems

Insight from $100M Offers by Alex Hormozi.

Strategy
Repurpose content into a dynamic database

Insight from us.

Content Marketing
Racecar Growth Framework

Insight from Lenny’s Newsletter.

Strategy
How to run a promo people talk about

Insight from Contagious by Jonah Berger.

CRO
The Job-to-be-Done of a Milkshake

Insight from Clayton Christensen.

Strategy
The upsell power of Remote OK

Insight derived from Remote OK.

CRO
How to optimize your pricing page

Insight derived from Kyle Poyar and modified.

CRO
The dynamic long-tail SEO of Nomad List

Insight derived from Marketing Examples and Nomad List.

SEO
The SaaS Quick Ratio

Insight from the ether.

Analytics
Narrow in on their Trigger Events

Insight written by us. Shout out to the Jobs To Be Done framework.

Strategy
Time savings is NOT your value prop

Insight from Kyle Poyar.

Copywriting
Perfect the 3 Moments of Truth to create happy customers
Strategy
Personalize your emails, pitch, and content

Insight from DC.

CRO
Get ready for Gmail's email authentication

Insight from us and Googz.

Email
Growth Loops, not Growth Hacks

Insight from Reforge.

Strategy
Always, ALWAYS, handle their biggest objections 

Insight from us. Image from Ulli Appelbaum.

Copywriting
Personalize cold emails and pitches with AI research

Insight from us, using Arc Search.

Sales
Teardown of Amazon's mobile product page

Insight from us.

CRO
Create a satirical version of your enemy's ad

Insight from Will Poskett.

Ads
The best way to control ad profitability

Insight from Thinkbox and Accelero.

Ads
Provide a graceful Exit Point for your app

Insight from Growth.Design.

CRO
Reframe and re-position an existing boring product

Insight from First The Trousers.

Strategy
Create repeatable themes and formats

Insight from us, featuring MrBeast.

Content Marketing
Applying hooks to Valentine's Day ad copy

Insight's data derived from NRF. Hook types from Un-ignorable Hooks.

Ads
Hook 'em or lose 'em

Insight by me, Neal O'Grady 🍉.

Copywriting
Create a real strategy, not just a list of goals & tactics

Insight from Mark Pollard.

Strategy
Tailor your marketing to the "Stages of Market Sophistication"

Insight from Breakthrough Advertising by Eugene M. Schwartz.

Strategy
Gamify 2x daily use to combat churn

Insight derived from Duolingo and Duoplanet.

Retention
Measure your funnel's Psych Energy

Insight from Darius Contractor.

CRO
Include a strong "retention mechanism"

Insight from Jenny Hoyos and MrBeast.

Content Marketing
The structure of a 10M-view YouTube Short

Insight from Jenny Hoyos' interview on the Creator Science podcast.

Content Marketing
Hack away the Cold Start problem

Insight from Neal O'Grady 🍉.

Social Media
Incentivize user-generated content (UGC)

Insight from Barkbox and Article.

Content Marketing

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