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The perfect landing page checklistToday, we focus on one of the most important marketing and sales assets you will ever have for your business. The landing page. Today, I've got a cheatsheet, high-level tips, and a thorough guide for
6 tips to improve your copywritingHuman communication is increasingly written. Texts. Emails. Slack messages. Instagram DMs. Comments. Writing is also the most scalable form of communication. A tweet that took 10 seconds to write can
The seductive power of ugly adsWould you notice this ad, take a closer look, and maybe even share it? Of course you would. Let's dive into why, and some more examples of ugly ads. – Neal
Play the long game with soft-sell adsY’all know the old adage: If you want to go fast, go alone.If you want to go far, go together. —African Proverb Well, here’s a new one for you: If you wanna grow fast, sell hard. If you wanna grow fa
Three of Oatly’s insane campaignsToday, we build off an example from last week—a $786.9M per year brand. "Alternative milk products" is a horribly boring category. Yet despite this, Oatly has managed to become one of the most talked-
The Toilet Paper RuleDon't put lipstick on a pig. Let's dive into what that looks like for your business strategy. – Neal
Timeless marketing lessons from print adsWe're all using the same squishy hardware as our Ancient Greek ancestors. Our brains, that is. So, let's dive into timeless marketing lessons from old print ads. – Neal
Control the narrative with X vs. Y ads and postsThe year is half over, oh my! Today, we dive into one of the most common ad and content types. It's simple, and it's powerful. Let's dive in! – Neal
Use power words in the right order to trigger the right emotion"If it bleeds, it reads" — Old newspaper adage But it's not right. Today, we're going to dissect a brilliant, emotion-provoking ad. Let's dive in. – Neal
How to write marketing emails that convertOften, people buy like this: They see your ad → visit your page → enter an email funnel → convert. Sometimes, it's days, weeks, months, or years later. Let's dive into how to write marketing emails th
The best marketing channel for your business"My friend said to try SEO... can you recommend a good SEO person?" ^ something I've heard from many founders looking for their growth channel. But, what works for one business doesn't always work fo
How to sustain interest throughout a videoThere are organic people and paid people. The two camps rarely interact. But ad marketers can learn a ton from TikTokers, YouTubers, and Tweeters. And content marketers/creators can learn a ton from a
6 lesser-known ad remarketing strategiesThemes of the day: Warm > cold Specific > general Creative > same-old Let's dive into 6 lesser-known strategies to increase sales with remarketing. – Neal
Convert more with your homepageToday we dive into the most important page on your entire website. And how to optimize it more for conversion. Let's dive in 🧶 – Neal
Use the AIDA and 1,3,5+ Frameworks to optimize adsAds are an incredible way to burn money quickly. Or they're the best and most scalable acquisition channel. Let's dive into two frameworks to increase the chances it's the latter. – Neal
12 Go-to-Market Strategies (and when to use them)Today, we dive into the various ways to get your first batch of customers. There's no one-size-fits-all. It depends on your product, your market, your customers, their buying intent, and more. Let's d
How Calm grows on autopilot from YouTubeToday, we cover a lesson on using customer data to find an effective growth lever by getting in front of a high-intent audience and an example of the law of conservation of attractive profits. Let's d
10 science-backed tips for customer reviewsThere is no such thing as too much social proof. But the dynamics of collecting and displaying it optimally are a bit complicated. Let's dive into what the research shows as the best way to increase s
The 4 high-level ways to drive growth (and how to use them)Hi :D Today, we're diving into the 4 ways to eat more pie than you're currently eating. Let's dive in 🥧 – Neal
How to generate 10+ posts for 1 ideaIn case you missed it, the movie Her is quickly becoming a reality with ChatGPT-4o (who is naming this stuff 🤣) But for now, humans still exist and read things. This post dives into a key element of s
Ecommerce meta ads agencyWhat an ecommerce meta ads agency is, how they work, how they help, and how to choose one for your ecommerce business.
The perfect SEO blog post checklistGenerative AI search results are here, but people are still clicking links. On average, these AI responses contain 10 links to content it used to inform its answer. This will likely remain a trend. So
Business in the front 👩💼, party in the back 👩🎤The Mullet is making a comeback. This time, in your ad or landing page headline. Let's dive into this simple and effective copywriting technique – Neal
Teardown of an emotionally powerful adSigns you're marketing nerd: You stop to watch the ads. You bookmark them. You send them to friends. You're even nerdier if you analyze an ad line-by-line for over an hour. Today, we're those types of
We don't have short attention spans. We have short consideration spans.We don't have short attention spans. We have short consideration spans. Ads fail for most companies. Sales is unfeasible for many of the rest. Content marketing can propel underdogs to market leaders.
How to actually write a strategy documentWe all obsess over the business “idea.” 9 times out 10 what we mean is the product: An electric car A language learning app A greens powder The idea is the foundation. It's not particularly valuable i
Decide where to focus to move the needle: From RICE to DRICEToday, we talk about one of the most important startup topics: choosing where to focus your precious time, attention, and resources. Two companies with the same product could either wither and die or
Go extremely over the top to go viral (and make it count)Going viral is both an art and a science. Today, we talk about the most likely way to go viral. And how to get something out of it. Because attention is nothing but dopamine unless it can be channeled
Perfect the 3 Moments of TruthI enjoyed writing this one. It highlights parts of the customer journey that we gloss over. We love focusing on the sexiest and most obvious parts: the landing page copy, the ad, or the product itself
Don’t get AI to write emails. Get it to fill in the blanks.This one is for all the people out there who are tired of bad cold emails. Let's just dive in – Neal