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Virality, content upgrades, and SaaS conversionWelcome to the 878 new marketers and founders who joined last week!This week we're covering virality, content upgrades, and SaaS conversion.
The Complete Glossary of Marketing TermsA glossary with 120 marketing terms. Use it as a reference source whenever you’re not sure what something means.
Content-Led SEOThis playbook teaches you how to execute a modern content-led SEO strategy for B2B SaaS. The nuances may evolve, but this strategy is evergreen.
Marketing Psychology: Influence Buyer BehaviorUsing marketing psychology, you can influence how people feel about your brand. This playbook covers key psychological principles to amplify your marketing.
Product-led growth, surprises for retention, and testimonials.Welcome to the 885 new marketers and founders who joined last week!This week we're covering product-led growth, surprises for retention, and testimonials.
Popups, email copywriting, and YouTube engagement.Welcome to the 819 new marketers and founders who joined last week!This week we're covering popups, email copywriting, and YouTube engagement.
Content strategy, a B2C ad tactic, and experiment prioritization.Welcome to the 582 new marketers and founders who joined last week!This week we're covering content strategy, a B2C ad tactic, and experiment prioritization.
Big-ticket item emails, copywriting frameworks, and respectful personalization.Welcome to the 528 new marketers and founders who joined last week!This week we're covering big-ticket item emails, copywriting frameworks, and respectful personalization.
"About" pages, product exit points, and onboarding tips.Welcome to the 505 new marketers and founders who joined last week! This week we're covering "about" pages, product exit points, and onboarding tips.
Product bundles, TikTok influencers, and the rules of experimentation.Welcome to the 657 new marketers and founders who joined last week!This week we're covering product bundles, TikTok influencers, and the rules of experimentation.
Ecom pricing psychology, webinars, and freemium/free trial models.Welcome to the 570 new marketers and founders who joined last week!This week we're covering ecom pricing psychology, webinars, and freemium/free trial models.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 StepsBrand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
TikTok creative briefs, Amazon SEO, and app conversion.Welcome to the 578 new marketers and founders who joined last week!This week we're covering TikTok creative briefs, Amazon SEO, and app conversion.
What Is Growth Hacking? A Framework for Growth"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.
The endowment effect, schema markups, and experiments.Welcome to the 770 new marketers and founders who joined last week!This week we're covering the endowment effect, schema markups, and experiments.
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal CustomerUse Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.
Word of mouth (and referrals), offboarding, and product page copywriting.Welcome to the 952 new marketers and founders who joined last week! This week we're covering word of mouth (and referrals), offboarding, and product page copywriting
How to Set Up a Campaign in TikTok Ads Manager (7 Steps)This step-by-step guide teaches you how to set up a TikTok ads account and launch your first campaign.
How to Advertise on TikTok: Strategies for New CampaignsThis chapter teaches you how to nail your media-buying strategy right from the start—no guesswork or endless tinkering.
How to Find TikTok Influencers (Creators) to Represent Your BrandLearn how to find the right TikTok influencers and train them to promote your products in an engaging, desirable way.
TikTok Ads Best Practices and Ad ExamplesThis chapter teaches you how to make high-converting TikTok ads. We share creative best practices, formulas, and examples to inspire your ad campaigns.
How to Acquire Customers With TikTok AdsLearn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign.
Copywriting, SEO list posts, and personalization.Welcome to the 563 new marketers and founders who joined last week!This week we're covering copywriting, SEO list posts, and personalization.
How to Launch a Customer Referral Program in 6 Steps (Plus Examples)A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.
Referral programs, copywriting, and retention tactics.Welcome to the 346 new marketers and founders who joined last week!This week we're covering referral programs, copywriting, and retention tactics.
12 Great Copywriting Examples (Plus a Ton of Copywriting Tips)We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.
Google Display Ads: The Expert Guide for Increasing Your ReachDone well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.
Ecommerce navbars, Facebook creative testing, and pricing friction.Welcome to the 245 new marketers and founders who joined last week!This week we're covering ecommerce navbars, Facebook creative testing, and pricing friction.
How to Use Personalization to Grow in 2022Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
Seeding UGC from influencers, improving pricing strategies, and cold email frameworks.Welcome to the 300+ new marketers and founders who joined last week!This week we're discussing seeding UGC from influencers, improving pricing strategies, and cold email frameworks.