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Averted gazes, TikTok growth, and gamified free trials.Hey everyone! This week we cover averted gazes, TikTok growth, and gamified free trials. But first I want to announce some upcoming changes to the newsletter. Ultimately, we want the value ratio for o
Emotional hooks, value prop stories, and useful ChatGPT prompts.Hello and welcome to all the new and old subscribers. Let's dive into it. This week we cover emotional hooks, value prop stories, and useful ChatGPT prompts. –Neal
Free invites, "so what?", and network bootstrapping.Welcome to another week! This week we cover free invites, "so what?", and network bootstrapping. Special thanks to our sponsors Vanta, and Ali Abdaal for making this newsletter possible. We're a small
Interface Interruption, spy recruitment, and warm outreach.Hello everyone, welcome to another week. Two groups of people were extremely active on Twitter this weekend: Superbowl fans, and Superbowl Ads fans. Which camp were you in? This week we cover Interfac
Viral weirdness, instant gratification, and pattern interrupts.Hello. Hi. Hey. Howdy. Greetings. Salutations. Wassup. Happy February to everyone. Yesterday I went to a lunch and learn about Category Design—the process of creating a new category for your startup/p
Unsubscribe reminders, the anchoring bias, and the Google Graveyard.Howdy and welcome to the 3,155 new subscribers this week! This week we cover unsubscribe reminders, the anchoring bias, and the Google Graveyard.
AI eye contact, freebies in-store, and short free trials.Welcome to the 2,132 new subscribers this week! Excited to see so many new @'s. This week we cover AI eye contact, freebies in-store, and short free trials. Also, I'm a pretty big fan of the Something
Ms. Norbury, warmth and competence, and luxury brandsJanuary is more than half over already??? Yowza. We're over 100 issues now. Let's get crazy with this thing and start getting thematic. This issue is all about branding. Despite starting out as "growt
The Pratfall Effect, nailing podcast performances, and the Fashion-AI-ista.Welcome one and all to the second week of 2023. This is when it starts to become questionable if saying "Happy new year" is still acceptable. When do you think the cutoff date is? But I digress, this
Boosting engagement with comments, propaganda and Bensi, and ChatGPT outlinesHappy new year to everyone! I hope you all had a restful holiday break. I also hope that you're as excited about 2023 as we are. We have a lot of exciting new things planned this year... But for now t
Content distribution, motivating like Beyoncé, and podcast roadshows.Just over three years ago, my co-founder, Julian, DM'd me and said, "We should start a newsletter that highlights the best conversations from our Slack community." We had maybe a couple of thousand pe
Signaling identity, podcasting on YouTube, and the ladder of product awareness.Happy Hanukkah and Merry Christmas to everyone out there celebrating. Hopefully, you're done with all your holiday shopping (I'm not 😬). This week we cover signaling identity, podcasting on YouTube, a
Newsletter cross-promotions, users' goals, and fake email clicks.Before we dive into this week's newsletter, heads up: We have a big announcement coming your way tomorrow! Be sure to check your inbox for something special we’ve been working on. 👀 No spoilers, but I
Un-ignorable products, ZOOM video marketing, and sniper links.Happy December everyone! I hope you've been enjoying the World Cup and screenshots from ChatGPT conversations (confused? check the news section for more). This week we cover un-ignorable products, ZOO
Google Doc urgency, challenge networks, and robots vs humans.I hope you've all enjoyed being sent 1,000+ emails about deals in the past few days. Hopefully your credit card has survived. This week, I'm joined by DC writer Grace, who's known to live on sailboats
B2B leads, birthday retargeting, mobile search UX, and AI writers.Welcome to the 730 founders and marketers who subscribed this week! Happy Thanksgiving to all the Americans in the audience. May you enjoy turkey and football. This week, we cover dope socks, retarget
Domain typos, engaging lurkers, and SEO back doors.Welcome to the 1,165 founders and marketers who subscribed this week! Neal here, but this edition’s insights were 100% sourced by our lovely writer, Joyce. I’m very lucky to have three great writers h
Win-win relationships, delight, and zero-click content.Welcome to the 1,171 founders and marketers who subscribed this week! Neal here again. You’re stuck with me now going forward :) This week we have three insights lovingly stolen from three creators I
Black Friday emails, email snoozing, and AI blog images.Welcome to the 858 founders and marketers who subscribed this week! Some of you came from our dear friends Sahil Bloom, Katelyn Bourgoin, Corey Haines, and Chase Dimond. Thanks for joining. Nick has l
Black Friday, recurring revenue, and long-tail SEO.Welcome to the 809 new marketers and founders who joined last week! In this newsletter, we're covering Black Friday, recurring revenue, and long-tail SEO.
Brand differentiation, ads, and negations.Welcome to the 1167 new marketers and founders who joined last week! In this newsletter, we're covering brand differentiation, ads, and negations.
SaaS demos, copywriting, checkout UX, and B2B prospecting.Welcome to the 2,239 new marketers and founders who joined last week! In this newsletter, we're covering SaaS demos, copywriting, checkout UX, and B2B prospecting.
Product announcements, internal linking, and customer stories.Welcome to the 1822 new marketers and founders who joined last week! This week we're covering product announcements, internal linking, and customer stories.
Handwritten notes, Shopify's Meta integration, and influencer seeding.Welcome to the 2250(!) new marketers and founders who joined last week! This week we're bringing you a few ecom tactics. Specifically, we're covering handwritten notes, Shopify's Meta integration, and
Rhyming in copywriting, tiered pricing, and Amazon PPC adsWelcome to the 1655 new marketers and founders who joined last week! This week we're covering rhyming in copywriting, tiered pricing, and Amazon PPC ads.
Storytelling, ad pages, and B2B testimonialsWelcome to the 1023 new marketers and founders who joined last week! This week we're covering storytelling, ad pages, and B2B testimonials.
Clever pricing tactic, backlink opportunities, and friction.Welcome to the 1128 new marketers and founders who joined last week! This week we're covering a clever pricing tactic, backlink opportunities, and friction.
DTC retention, pricing, and referral programs.Welcome to the 1204 new marketers and founders who joined last week! This week we're covering DTC retention, pricing, and referral programs.
Influencer copywriting, SaaS surveys, and ad creatives.Welcome to the 759 new marketers and founders who joined last week! This week we're covering influencer copywriting, SaaS surveys, and ad creatives.
Ad copy, product-market fit, and free trial conversions.Welcome to the 905 new marketers and founders who joined last week! This week we're covering ad copy, product-market fit, and free trial conversions.