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TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."Welcome all you growth-loving founders and marketers! Last week, I had the chance to see Jason Fried (37signals, Basecamp, HEY) in Vancouver. They have a lot of great resources on building profitable,
Intention > attention, freebie strategies, and more memorable ads.Welcome all you growth-loving founders and marketers! It's pumpkin spice latte season. It has me thinking how interesting it is how large brands with massive marketing budgets can change people's perc
Keyword monitoring, 5-minute favors, and proven newsletter tactics.Welcome all you growth-loving founders and marketers! Fun fact: daycare here kicks out your kiddo on Sept 1st, and kindergarten starts Sept 18th. So I'm writing this the night before after spending t
Warren Buffet letters, market gaps, and rituals.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Positional—the game-changing toolset for content and SEO teams. Founders Nate and Matt (2x
The ultimate "growth hack," social listening, and juicy internal linking.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Vanta. To sell to enterprise companies, proving security is essential. Before Vanta, obtai
Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Mailchimp. Check out the 2023 Mailchimp & Co Benchmark Report for valuable insights on prici
Ad engagement, perceived vs actual value, and free shipping subscriptions.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Vanta. If you haven’t already been asked by customers or investors about SOC 2, ISO 27001,
Ingredients of viral content, questions for experiments, and bonus offers.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by tvScientific. Advertise on the biggest screen in the house. tvScientific lets you effortless
Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Positional.com, the modern toolset for content and SEO teams. Founders Nate & Matt are 2x Y
Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by NoBoringDesign. Have you ever had design completely block the launch of a marketing campaign
Sales email sequence template, Instagram hashtags + captions, and touch and taste.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought you by Vouris. Founders: do you need a better sales process? Vouris has built the sales system used by
AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.Special thanks to our sponsors for keeping this newsletter free for all of you ❤️: Brought to you by Rewardful. Affiliate marketing tools are notoriously expensive and terribly designed. Rewardful is
SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.Happy 4th of July and Canada Day to all our fellow Americans and Canadians! Hope everyone had a great long weekend and is feeling refreshed and recharged. This week we cover SEO in an AI world, produc
Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.Hello everyone, The internet has been abuzz about one thing and one thing only—two rich men wrestling each other in a cage for no good reason. This week we're talking about absolutely nothing to do wi
Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Hopin. Generative AI search results will
Specific suggestions, specific numbers, and the sold-out effect.Hello everyone, This week we're talking about specific suggestions, specific numbers, and the sold-out effect. Let's dive in! –Neal
Growth through activity, 7 social ad tips, and leveraging herd mentality.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Common Room. Marketing and growth teams at
VFCA copywriting framework, 5 literary devices, and growing with swag.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Amplitude—an industry leader in product a
Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, execute impressive marketing campaig
MrBeasts's killer CPA, cold email writing, and when not to gate your gate.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Get Omnisend–the perfect email & SMS marketing app to boost s
Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by CommonRoom. Track activity across your da
Looping shorts, turning articles into Stories, and repurposing influencer viral hits.A big thanks to our sponsors who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, a consolidated customer data, autom
Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.A big thanks to our sponsors who keep this newsletter free for all of you: Brought to you by Exclaimer. Amplify email signature engagement, while delivering brand consistency. Learn more about our exc
Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.Happy Tax Day to those of you filing in the U.S.! By that, I mean congrats to everyone who filed well in advance—and best of luck to those of you scrambling to file last-minute. This week we cover why
YouTube Advertising: How to Grow Your Business with YouTube AdsYouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.
Transformations, backlinks worth building, and how to lose $100,000.Hope everyone enjoyed the long weekend and had a chance to overdose on chocolate eggs. This week we cover transformations, backlinks worth building, and how to lose $100,000. Thank you to our sponsors
Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.Hello everyone! This weekend, we were all bombarded by clever April Fools' campaigns. Did any of them legitimately trick you, or at least make you laugh? Would love to see them if so. In this issue, w
Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.Greetings everyone. Spring is springing. AI is exploding. The economy is shrinking. The 20's really have been a strange decade thus far. And I'm excited to see where it goes from here. One thing I'm s
Objection Smashers, 5 questions for better messaging, and Shiny Objective SyndromeWelcome everyone! We're now almost 25% of the way through 2023. Absolutely horrifying realization I know. This week we cover Objection Smashers, 5 questions for better messaging, and Shiny Objective S
3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali AbdaalHappy almost St. Patrick's Day! With a last name like O'Grady, it may not shock you that I have an Irish passport and a tendency for sunburn. And so I greet you with one of my favourite Irish blessing