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The Growth Vault

Each week we spend hours researching the best startup growth tactics. ‍

We share the insights in our newsletter with 90,000 founders and marketers. Here's all of them.

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Incentivize user-generated content (UGC)

Insight from Barkbox and Article.

Content Marketing
Make them feel seen with the Barnum Effect

Insight derived from Katelyn Bourgoin's tweet.

Copywriting
2.6M subscribers in 9 months from pure authenticity

Insight from Sam Sulek.

Social Media
3 creative video ad ideas to test out

Insight from Social Savannah.

Ads
The "Price Hike" strategy to create urgency

Insight from Steph Smith and Alex Llull.

Strategy
Offer a "take-back program" and charge more

Insight from Ariyh and Journal of Marketing.

CRO
Gamify daily usage to increase LTV and retention

Insight from Shakepay.

CRO
Grow your YouTube channel with Google Search
Content Marketing
Stop sending too much product

Insight from Ben Fisher.

CRO
Use "Reverse Trials" to boost sales + engagement

Insight from Elena Verna.

CRO
{Insert clever title about experimenting}

Insight from Nate Matherson of Positional and Rory Sutherland.

Experimentation
"Don't make me think"—especially in your hero copy

Insight from the Above the Fold playbook.

Copywriting
Respond fast, or cover fast

Insight from Amanda Goetz, North Face, and Stanley.

Social Media
Increase conversions with good "processing fluency"
CRO
YouTube thumbnails that increase views

Insight derived from various YouTube creators and put into this post.

Social Media
Normalize the weird, or weird the normal

Insight from No Bullsh*t Strategy by Alex M H Smith.

Strategy
How to learn from competitors' hard work

Insight from The Growth Guide.

Strategy
Give single opt-in a chance

Insight derived from Drew Price and Own the Inbox.

Email
Win by tasting awful and costing more

Insight from No Bullsh*t Strategy by Alex M H Smith and Alchemy by Rory Sutherland.

Strategy
How to write a landing page that converts

Insight from The Growth Guide.

Copywriting
Grow by offering free, related tools

Insight derived from Taplio and Perfect Keto.

Content Marketing
Death to PMF obsession

Insight from Neal's newsletter and the Growth Program.

Strategy
Take people on an emotional journey

Insight from Patrick Campbell and The Hero's Journey by Joseph Campbell & Chris Vogler.

Copywriting
Find and feed the starving crowd

Insight from $100M Offers by Alex Hormozi.

Strategy
Grow by leading an army of creators

Insight from Marketing Examples and tabs. 

Social Media
Recommendations for X's (Twitter's) new algo

Insight from Tanay Jaipuria and NFT_God.

Social Media
Use Price Relativity to sell and charge more

Insight from Why We Buy.

Copywriting
Tell the story only your brand can

Insight derived from April Dunford and Bell Curve.

Strategy
4 ad types to increase click-through rates
Ads
Improve onboarding with the Bowling Alley Framework

Insight from Wes Bush from Product-Led.

CRO
From 500 to 122,000 followers in 8 days

Insight from Chewy Thompson.

Social Media
Sharpen your copywriting with this cheatsheet

Insight from me (Neal O'Grady).

Copywriting
A simple content creation formula for viral content

Insight from Diandra Escobar.

Content Marketing
The S.C.A.R.F. research process for better ads/content

Insight from Nigel Thomas.

Ads
A better way to price annual plans (and reverse engineer retention rates)

Insight from Daniel Layfield (Codecademy and Uber) 

Strategy
Don't be logical, be psycho-logical

Insight from Rory Sutherland and Bell Curve.

Experimentation
Find your Unfair Advantage

Insight from Unfair Advantage by Ash Ali and Hasan Kubba. Research done with Shortform.

Strategy
7 questions to answer in your landing page

Insight from a talk I saw at YC... and can't remember the speaker.

CRO
A strong "product-led growth" invitation email

Insight from Elena Verna.

Email
Lessons from Snapple's surprising stats 

Insight derived from Contagious by Jonah Berger and various sources.

Copywriting

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