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The archive

Newsletter
338Opinionated defaults, loosely held
Retention & Lifecycle
Jun 30, 2026Read
Newsletter
337The activation gap
Retention & Lifecycle
Jun 25, 2026Read
Newsletter
336The AI visibility flywheel
AI & Growth
Jun 18, 2026Read
Newsletter
335The Paid Marketing Paradox
AI & Growth
Jun 12, 2026Read
Newsletter
334Your quickstart guide to ChatGPT Ads
AI & Growth
Jun 4, 2026Read
Newsletter
333The recommendation layer
AI & Growth
May 26, 2026Read
Newsletter
332Design's New Floor and Edge
AI & Growth
May 20, 2026Read
Newsletter
331Why AI ignores your brand
AI & Growth
May 14, 2026Read
Newsletter
330AI isn't built for marketing
AI & Growth
May 7, 2026Read
Newsletter
329How to overtake incumbents in AI search (Part 2 of 3... again)
AI & Growth
May 1, 2026Read
Newsletter
328The Solo Founder Era
AI & Growth
Apr 28, 2026Read
Newsletter
327AI isn't replacing marketers. But it is solving the first growth hire problem for startups.
AI & Growth
Apr 24, 2026Read
Newsletter
326Choose your lifecycle stack with the Chef Model
Retention & Lifecycle
Apr 14, 2026Read
Newsletter
325How to engineer your AI search flywheel
AI & Growth
Apr 9, 2026Read
Newsletter
324Build vs. buy: marketer's edition
Strategy & Fundamentals
Apr 3, 2026Read
Newsletter
323How to overtake incumbents in AI search (Part 2 of 3)
AI & Growth
Apr 2, 2026Read
Newsletter
322How to overtake incumbents in AI search (Part 1 of 3)
AI & Growth
Mar 26, 2026Read
Newsletter
321The first commandment of content marketing
Content & SEO
Mar 20, 2026Read
Newsletter
319The real reason so many influencer campaigns flop
Positioning & Messaging
Mar 10, 2026Read
Newsletter
318$62k → $493k ad spend in 90 days
Paid Acquisition
Mar 5, 2026Read
Newsletter
317Ok, now the experimentation series is complete
Analytics & Data
Mar 3, 2026Read
Newsletter
316Welcome (back) to the frontier
Positioning & Messaging
Feb 26, 2026Read
Newsletter
315A PSA to the growth and marketing industry
Strategy & Fundamentals
Feb 26, 2026Read
Newsletter
314Welcome to the frontier
Analytics & Data
Feb 19, 2026Read
Newsletter
313How to identify your highest-impact growth opportunities
Strategy & Fundamentals
Feb 17, 2026Read
Newsletter
312How to win on Reddit in 2026
Content & SEO
Feb 12, 2026Read
Newsletter
311How two words generated millions in new revenue
Analytics & Data
Feb 10, 2026Read
Newsletter
310Your Growth Experiments Are Lying to You
Analytics & Data
Feb 5, 2026Read
Newsletter
309Do your ads look the way you think they do?
Paid Acquisition
Jan 29, 2026Read
Newsletter
308Is your checkout bleeding revenue?
Conversion (CRO)
Jan 27, 2026Read
Newsletter
307When does a growth advantage turn into a flywheel?
Strategy & Fundamentals
Jan 22, 2026Read
Newsletter
306The cheapest growth lever most teams ignore
Strategy & Fundamentals
Jan 20, 2026Read
Newsletter
305The Map Is Not the Territory
Strategy & Fundamentals
Jan 15, 2026Read
Newsletter
304Your growth problems aren't tactical. They're structural.
Analytics & Data
Jan 8, 2026Read
Newsletter
303Why social ads don’t work like search ads (and why that matters for your funnel)
Conversion (CRO)
Jan 6, 2026Read
Newsletter
302If your messaging isn’t working, here are 4 places it usually breaks.
Positioning & Messaging
Dec 23, 2025Read
Newsletter
301Premature persuasion: Why funnels fail before they begin
Conversion (CRO)
Dec 16, 2025Read
Newsletter
300The real reason your company is forgettable (and how to fix It)
Strategy & Fundamentals
Dec 11, 2025Read
Newsletter
299Creative Decision Matrix
Strategy & Fundamentals
Dec 9, 2025Read
Newsletter
298The Andromeda Era: Why Creative is King
Conversion (CRO)
Dec 4, 2025Read
Newsletter
297Chasing Growth vs. Engineering It
Strategy & Fundamentals
Dec 2, 2025Read
Newsletter
296Single vs. Double Opt-In: What Actually Works
Strategy & Fundamentals
Nov 25, 2025Read
Newsletter
295Pick Your Sender: Brand, Human, or Both?
Strategy & Fundamentals
Nov 20, 2025Read
Newsletter
294Psychology of Conversion: 3 Tactics Worth Revisiting
Strategy & Fundamentals
Nov 13, 2025Read
Newsletter
293Is Multitasking Back?
AI & Growth
Nov 11, 2025Read
Newsletter
292Why Unsubscribes Aren’t the End of the World
Strategy & Fundamentals
Nov 6, 2025Read
Newsletter
291Why Curiosity Beats Convincing in Founder Sales
Strategy & Fundamentals
Nov 4, 2025Read
Newsletter
29010 Tactics for Customer Reviews That Drive Sales
Strategy & Fundamentals
Oct 30, 2025Read
Newsletter
289How to Make Quality “UGC” Ads Using Only AI
AI & Growth
Oct 23, 2025Read
Newsletter
288The Power of the Pattern Interrupt
Strategy & Fundamentals
Oct 16, 2025Read
Newsletter
287Influencer Marketing Basics for the Traction Stage
Strategy & Fundamentals
Oct 14, 2025Read
Newsletter
286Four Foundational Forces of Brand Identity
Positioning & Messaging
Oct 9, 2025Read
Newsletter
285How Beli Is Eating Yelp’s Lunch
Strategy & Fundamentals
Oct 7, 2025Read
Newsletter
284The ROI on a failed Techstars startup
Strategy & Fundamentals
Oct 2, 2025Read
Newsletter
283Perfecting Your Above-The-Fold Design
Positioning & Messaging
Sep 30, 2025Read
Newsletter
282Your Above-The-Fold Messaging Playbook
Positioning & Messaging
Sep 23, 2025Read
Newsletter
281Should You Take the Content Creation Plunge?
Strategy & Fundamentals
Sep 18, 2025Read
Newsletter
280Is It Time To Reconsider Your Tagline?
AI & Growth
Sep 16, 2025Read
Newsletter
279How to Get ChatGPT Talking About Your Brand
AI & Growth
Sep 11, 2025Read
Newsletter
278How Doopoll Built An Acquisition-Worthy Growth Engine
Strategy & Fundamentals
Sep 9, 2025Read
Newsletter
277Three Tips & Use Cases for AI Imagery
AI & Growth
Sep 4, 2025Read
Newsletter
276Garmin’s Masterful Pivot
Strategy & Fundamentals
Sep 2, 2025Read
Newsletter
275Making Your Elevator Pitch Perfect
Strategy & Fundamentals
Aug 28, 2025Read
Newsletter
274Why Your Logo Should Do Less
Positioning & Messaging
Aug 26, 2025Read
Newsletter
273How Slate Gave a Masterclass in Positioning
Positioning & Messaging
Aug 21, 2025Read
Newsletter
272A Growth Strategy Worth Talking About
Strategy & Fundamentals
Aug 19, 2025Read
Newsletter
271How to Own Your Truth
Strategy & Fundamentals
Aug 14, 2025Read
Newsletter
270The New Rules of Engagement
Conversion (CRO)
Aug 12, 2025Read
Newsletter
269Landing Pages That Land Customers
Conversion (CRO)
Aug 7, 2025Read
Newsletter
268The Rise of the “Sloppers”
AI & Growth
Aug 5, 2025Read
Newsletter
267Tough Love (Why Lovable’s Growth Playbook Isn’t Yours)
Strategy & Fundamentals
Jul 31, 2025Read
Newsletter
266The Worst Rebrands Ever (And What We Can Learn From Them)
Positioning & Messaging
Jul 29, 2025Read
Newsletter
265AI isn't solving your growth problems (it's making them worse)
AI & Growth
Jul 24, 2025Read
Newsletter
264The “What’s In It for Me?” Rule of Messaging
Positioning & Messaging
Jul 22, 2025Read
Newsletter
263Your Startup Name Sucks (Here's How to Fix It)
Strategy & Fundamentals
Jul 17, 2025Read
Newsletter
262Doubling Revenue in 30 Days - A Live Case Study
Strategy & Fundamentals
Jul 15, 2025Read
Newsletter
261Video Production’s Gutenberg Moment
Strategy & Fundamentals
Jul 8, 2025Read
Newsletter
260Why Your Niche Content Gets Ignored
Positioning & Messaging
Jul 2, 2025Read
Newsletter
259The tactic trap (and how to escape)
Strategy & Fundamentals
Jun 26, 2025Read
Newsletter
258Our Anti-Creative Creative Philosophy
Strategy & Fundamentals
Jun 19, 2025Read
Newsletter
257The Growth Paradox: Why Doing Less Generates More Revenue
Strategy & Fundamentals
Jun 10, 2025Read
Newsletter
256The Five Fits Framework: Why Product-Market Fit Isn't Enough
Strategy & Fundamentals
May 29, 2025Read
Newsletter
255The Ultimate Content Creation System: Plan & Produce Seamlessly in Notion
Conversion (CRO)
May 22, 2025Read
Newsletter
254Why Your GPT Ads Suck (and a 5-Step Fix That Works)
AI & Growth
May 15, 2025Read
Newsletter
253Notion Mail: The Hidden Growth Strategy to Penetrate Saturated Markets
Strategy & Fundamentals
May 8, 2025Read
Newsletter
252How to get 75% of customers to choose annual plans.
Positioning & Messaging
May 6, 2025Read
Newsletter
251Bad Visual Hierarchy Is Destroying Your Outbound Sales (Here’s How to Fix It)
Strategy & Fundamentals
May 1, 2025Read
Newsletter
250How to Turn Obvious Problems into Million-Dollar Businesses
Strategy & Fundamentals
Apr 29, 2025Read
Newsletter
249Does your product blend in with competitors? Avoid this branding mistake to stand out.
Strategy & Fundamentals
Apr 22, 2025Read
Newsletter
248Audience-first companies are the future.
AI & Growth
Apr 18, 2025Read
Newsletter
247How a "Fail" Turned Viral—and 2 Ways to Borrow Big-Brand Buzz (Without Betting It All)
Positioning & Messaging
Apr 15, 2025Read
Newsletter
246Steal creative ideas from others–here's how
Strategy & Fundamentals
Apr 8, 2025Read
Newsletter
245How to make your product more viral
Strategy & Fundamentals
Mar 13, 2025Read
Newsletter
244How not to write a terrible cold email
Strategy & Fundamentals
Mar 11, 2025Read
Newsletter
243Get F*cking Going
Strategy & Fundamentals
Mar 6, 2025Read
Newsletter
242Grow by stacking S-Curves
Strategy & Fundamentals
Feb 27, 2025Read
Newsletter
2417 types of landing pages to test
Conversion (CRO)
Feb 25, 2025Read
Newsletter
240The Sales to Fulfillment Continuum
AI & Growth
Feb 20, 2025Read
Newsletter
239Professional motion ads using Keynote
Strategy & Fundamentals
Feb 18, 2025Read
Newsletter
238Don't be so f*cking boring.
Strategy & Fundamentals
Feb 13, 2025Read
Newsletter
23710 research-verified ad tactics
Strategy & Fundamentals
Feb 6, 2025Read
Newsletter
236Leverage your Marketing Advantages to grow faster
Strategy & Fundamentals
Feb 4, 2025Read
Newsletter
235FaaS: Friction as a Service
Strategy & Fundamentals
Jan 23, 2025Read
Newsletter
234Opinionated defaults loosely held
Conversion (CRO)
Jan 21, 2025Read
Newsletter
23312 Pricing Psychology Tips
Positioning & Messaging
Jan 14, 2025Read
Newsletter
232How to choose a topic that makes money
Strategy & Fundamentals
Jan 9, 2025Read
Newsletter
23110 Ways to Write Hooks (with examples)
Strategy & Fundamentals
Jan 7, 2025Read
Newsletter
230Start with getting slapped by a baguette
Strategy & Fundamentals
Dec 10, 2024Read
Newsletter
229Microwave Headlines
Conversion (CRO)
Dec 5, 2024Read
Newsletter
228Why you buy sh*t you don’t need
Strategy & Fundamentals
Dec 3, 2024Read
Newsletter
227Company brand or personal brand? How to choose.
Positioning & Messaging
Nov 28, 2024Read
Newsletter
226Use Tipping Points to convert more
Strategy & Fundamentals
Nov 26, 2024Read
Newsletter
225How to ruin your brand with 1 tweet
Positioning & Messaging
Nov 21, 2024Read
Newsletter
224Identify growth opportunities with the Adjacent User Theory
Strategy & Fundamentals
Nov 14, 2024Read
Newsletter
223It’s not “what” but “where”
Strategy & Fundamentals
Nov 12, 2024Read
Newsletter
222The best "political" ad I've seen
Strategy & Fundamentals
Nov 7, 2024Read
Newsletter
221It’s about the work on your desk
Strategy & Fundamentals
Oct 31, 2024Read
Newsletter
220The art of naming your startup/product
Analytics & Data
Oct 29, 2024Read
Newsletter
219The art of competitor bashing
Strategy & Fundamentals
Oct 24, 2024Read
Newsletter
218Use conflict to make people care
Strategy & Fundamentals
Oct 22, 2024Read
Newsletter
217The horrors of horizontal tabs
Conversion (CRO)
Oct 15, 2024Read
Newsletter
216The Irresistible Offer Formula
Strategy & Fundamentals
Oct 10, 2024Read
Newsletter
215It’s not all about the CPM and CPC
Strategy & Fundamentals
Oct 8, 2024Read
Newsletter
214Extra-dimensional advertisements
Strategy & Fundamentals
Oct 1, 2024Read
Newsletter
213Break the Fourth Wall
Strategy & Fundamentals
Sep 26, 2024Read
Newsletter
212A cautionary advertising tale (with lessons)
Strategy & Fundamentals
Sep 24, 2024Read
Newsletter
2117 tactics AG1 uses to justify its price tag
Positioning & Messaging
Sep 19, 2024Read
Newsletter
210Don’t appeal to reason. Appeal to interest.
Strategy & Fundamentals
Sep 17, 2024Read
Newsletter
209The Bullseye Exercise Framework
Strategy & Fundamentals
Sep 12, 2024Read
Newsletter
208Remind customers how your product is helping them
Strategy & Fundamentals
Sep 10, 2024Read
Newsletter
207Reframe your flaws as benefits
Strategy & Fundamentals
Sep 5, 2024Read
Newsletter
206Be a little unclear and cryptic
Positioning & Messaging
Sep 3, 2024Read
Newsletter
205Generate hundreds of copy ideas
Strategy & Fundamentals
Aug 30, 2024Read
Newsletter
204Twisted visual. Straight line.
Strategy & Fundamentals
Aug 22, 2024Read
Newsletter
203Be candid with your flaws.
Strategy & Fundamentals
Aug 15, 2024Read
Newsletter
202Harry’s three fundamental rules for good copy
Strategy & Fundamentals
Aug 8, 2024Read
Newsletter
201Tap into relatable truths
Strategy & Fundamentals
Aug 6, 2024Read
Newsletter
200Taking advantage of a familiar interface
Strategy & Fundamentals
Aug 2, 2024Read
Newsletter
199What are you really selling?
Strategy & Fundamentals
Jul 25, 2024Read
Newsletter
198The perfect landing page checklist
Conversion (CRO)
Jul 23, 2024Read
Newsletter
1976 tips to improve your copywriting
Positioning & Messaging
Jul 18, 2024Read
Newsletter
196The seductive power of ugly ads
Strategy & Fundamentals
Jul 16, 2024Read
Newsletter
195Play the long game with soft-sell ads
Strategy & Fundamentals
Jul 11, 2024Read
Newsletter
194Three of Oatly’s insane campaigns
Strategy & Fundamentals
Jul 9, 2024Read
Newsletter
193The Toilet Paper Rule
Strategy & Fundamentals
Jul 2, 2024Read
Newsletter
192Timeless marketing lessons from print ads
Strategy & Fundamentals
Jun 27, 2024Read
Newsletter
191Control the narrative with X vs. Y ads and posts
Positioning & Messaging
Jun 25, 2024Read
Newsletter
190Use power words in the right order to trigger the right emotion
Strategy & Fundamentals
Jun 20, 2024Read
Newsletter
189How to write marketing emails that convert
Conversion (CRO)
Jun 18, 2024Read
Newsletter
188The best marketing channel for your business
Content & SEO
Jun 13, 2024Read
Newsletter
187How to sustain interest throughout a video
Content & SEO
Jun 11, 2024Read
Newsletter
1866 lesser-known ad remarketing strategies
Strategy & Fundamentals
Jun 6, 2024Read
Newsletter
185Convert more with your homepage
Strategy & Fundamentals
Jun 4, 2024Read
Newsletter
184Use the AIDA and 1,3,5+ Frameworks to optimize ads
Strategy & Fundamentals
May 30, 2024Read
Newsletter
18312 Go-to-Market Strategies (and when to use them)
Strategy & Fundamentals
May 28, 2024Read
Newsletter
182How Calm grows on autopilot from YouTube
Content & SEO
May 23, 2024Read
Newsletter
18110 science-backed tips for customer reviews
Strategy & Fundamentals
May 21, 2024Read
Newsletter
180The 4 high-level ways to drive growth (and how to use them)
Strategy & Fundamentals
May 16, 2024Read
Newsletter
179How to generate 10+ posts for 1 idea
AI & Growth
May 14, 2024Read
Newsletter
178The perfect SEO blog post checklist
Content & SEO
May 9, 2024Read
Newsletter
177Business in the front 👩‍💼, party in the back 👩‍🎤
Conversion (CRO)
May 7, 2024Read
Newsletter
176Teardown of an emotionally powerful ad
Strategy & Fundamentals
May 2, 2024Read
Newsletter
175We don't have short attention spans. We have short consideration spans.
Content & SEO
Apr 30, 2024Read
Newsletter
174How to actually write a strategy document
Strategy & Fundamentals
Apr 25, 2024Read
Newsletter
173Decide where to focus to move the needle: From RICE to DRICE
Strategy & Fundamentals
Apr 23, 2024Read
Newsletter
172Go extremely over the top to go viral (and make it count)
Strategy & Fundamentals
Apr 17, 2024Read
Newsletter
171Perfect the 3 Moments of Truth
Conversion (CRO)
Apr 10, 2024Read
Newsletter
170Don’t get AI to write emails. Get it to fill in the blanks.
AI & Growth
Apr 8, 2024Read
Newsletter
169Lessons from two clever ad campaigns
Paid Acquisition
Apr 5, 2024Read
Newsletter
168Actionable ways to get more out of your SEO articles
Content & SEO
Apr 3, 2024Read
Newsletter
167Wallet Opening Words that increase conversions
Positioning & Messaging
Mar 29, 2024Read
Newsletter
166The Innovator's Dilemma that kills companies
Strategy & Fundamentals
Mar 27, 2024Read
Newsletter
165Narrow in on their Trigger Events
Strategy & Fundamentals
Mar 25, 2024Read
Newsletter
164Solve all their problems. SaaS Quick Ratio. Increase friction.
Conversion (CRO)
Mar 19, 2024Read
Newsletter
163Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.
AI & Growth
Mar 13, 2024Read
Newsletter
162Racecar Growth. Dynamic long-tail SEO. Time savings.
Content & SEO
Mar 5, 2024Read
Newsletter
161Remote OK’s upsells. Viral promos. Optimal pricing pages.
Positioning & Messaging
Feb 27, 2024Read
Newsletter
160Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.
Strategy & Fundamentals
Feb 20, 2024Read
Newsletter
159Amazon mobile teardown. Personal researcher. Objection handling.
Strategy & Fundamentals
Feb 13, 2024Read
Newsletter
158Graceful exit points. Ad profitability. Satirize your enemy.
Strategy & Fundamentals
Feb 6, 2024Read
Newsletter
157Valentine's Day hooks. Repeatable themes. Reframe the boring.
Strategy & Fundamentals
Jan 30, 2024Read
Newsletter
156Stages of Market Sophistication. Strategy, not tactics. Hook resources.
Strategy & Fundamentals
Jan 23, 2024Read
Newsletter
155Video retention mechanisms. Psych Energy. 2x daily use gamification.
Retention & Lifecycle
Jan 16, 2024Read
Newsletter
154Incentivize UGC. Hack through the Cold Start. 10M-view YouTube Shorts.
Content & SEO
Jan 9, 2024Read
Newsletter
1533 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.
Strategy & Fundamentals
Jan 2, 2024Read
Newsletter
152Gamify daily usage. Take back, charge more. The "Price Hike" strategy.
Strategy & Fundamentals
Dec 27, 2023Read
Newsletter
151Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.
Strategy & Fundamentals
Dec 19, 2023Read
Newsletter
150Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.
Strategy & Fundamentals
Dec 12, 2023Read
Newsletter
149Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.
Strategy & Fundamentals
Dec 5, 2023Read
Newsletter
148Weird the normal, thumbnails that increase views, and good processing fluency.
Strategy & Fundamentals
Nov 28, 2023Read
Newsletter
147Tasting awful & costing more, single opt-in, & stealing from competitors.
Strategy & Fundamentals
Nov 21, 2023Read
Newsletter
146Death to PMF, grow with free tools, and landing pages that convert.
Conversion (CRO)
Nov 15, 2023Read
Newsletter
145Army of creators, feed a starving crowd, and emotional journeys.
Conversion (CRO)
Nov 7, 2023Read
Newsletter
144"Obviously Awesome," Price Relativity, and X's algorithm.
Strategy & Fundamentals
Oct 31, 2023Read
Newsletter
143122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.
Strategy & Fundamentals
Oct 24, 2023Read
Newsletter
142S.C.A.R.F. your ads, viral content formula, and copywriting cheatsheet.
Positioning & Messaging
Oct 17, 2023Read
Newsletter
141Unfair Advantage, psycho-logic, and better annual pricing.
Positioning & Messaging
Oct 10, 2023Read
Newsletter
140Snapple's surprising stats, a PLG invite email, and 7 LP questions.
Strategy & Fundamentals
Oct 3, 2023Read
Newsletter
139TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."
Paid Acquisition
Sep 27, 2023Read
Newsletter
138Intention > attention, freebie strategies, and more memorable ads.
Strategy & Fundamentals
Sep 19, 2023Read
Newsletter
137Keyword monitoring, 5-minute favors, and proven newsletter tactics.
Content & SEO
Sep 12, 2023Read
Newsletter
136Warren Buffet letters, market gaps, and rituals.
Content & SEO
Sep 6, 2023Read
Newsletter
135The ultimate "growth hack," social listening, and juicy internal linking.
Strategy & Fundamentals
Aug 29, 2023Read
Newsletter
134Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.
Strategy & Fundamentals
Aug 22, 2023Read
Newsletter
133Ad engagement, perceived vs actual value, and free shipping subscriptions.
Strategy & Fundamentals
Aug 15, 2023Read
Newsletter
132Ingredients of viral content, questions for experiments, and bonus offers.
Analytics & Data
Aug 8, 2023Read
Newsletter
131Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.
Content & SEO
Aug 1, 2023Read
Newsletter
130Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.
Strategy & Fundamentals
Jul 25, 2023Read
Newsletter
129Sales email sequence template, Instagram hashtags + captions, and touch and taste.
Paid Acquisition
Jul 18, 2023Read
Newsletter
128AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.
AI & Growth
Jul 12, 2023Read
Newsletter
127SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.
AI & Growth
Jul 6, 2023Read
Newsletter
126Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.
Conversion (CRO)
Jun 27, 2023Read
Newsletter
125Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.
AI & Growth
Jun 20, 2023Read
Newsletter
124Specific suggestions, specific numbers, and the sold-out effect.
Strategy & Fundamentals
Jun 13, 2023Read
Newsletter
123Growth through activity, 7 social ad tips, and leveraging herd mentality.
Strategy & Fundamentals
Jun 6, 2023Read
Newsletter
122VFCA copywriting framework, 5 literary devices, and growing with swag.
Positioning & Messaging
Jun 1, 2023Read
Newsletter
121Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.
Strategy & Fundamentals
May 23, 2023Read
Newsletter
120MrBeasts's killer CPA, cold email writing, and when not to gate your gate.
Strategy & Fundamentals
May 16, 2023Read
Newsletter
119Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.
Conversion (CRO)
May 9, 2023Read
Newsletter
118Looping shorts, turning articles into Stories, and repurposing influencer viral hits.
Strategy & Fundamentals
May 2, 2023Read
Newsletter
117Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.
Positioning & Messaging
Apr 25, 2023Read
Newsletter
116Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.
AI & Growth
Apr 18, 2023Read
Newsletter
115Transformations, backlinks worth building, and how to lose $100,000.
Content & SEO
Apr 12, 2023Read
Newsletter
114Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.
Positioning & Messaging
Apr 4, 2023Read
Newsletter
113Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.
AI & Growth
Mar 28, 2023Read
Newsletter
112Objection Smashers, 5 questions for better messaging, and Shiny Objective Syndrome
Positioning & Messaging
Mar 21, 2023Read
Newsletter
1113 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali Abdaal
Strategy & Fundamentals
Mar 14, 2023Read
Newsletter
110Averted gazes, TikTok growth, and gamified free trials.
Paid Acquisition
Mar 7, 2023Read
Newsletter
109Emotional hooks, value prop stories, and useful ChatGPT prompts.
AI & Growth
Feb 28, 2023Read
Newsletter
108Free invites, "so what?", and network bootstrapping.
Strategy & Fundamentals
Feb 22, 2023Read
Newsletter
107Interface Interruption, spy recruitment, and warm outreach.
Strategy & Fundamentals
Feb 14, 2023Read
Newsletter
106Viral weirdness, instant gratification, and pattern interrupts.
Strategy & Fundamentals
Feb 7, 2023Read
Newsletter
105Unsubscribe reminders, the anchoring bias, and the Google Graveyard.
Strategy & Fundamentals
Jan 31, 2023Read
Newsletter
104AI eye contact, freebies in-store, and short free trials.
AI & Growth
Jan 24, 2023Read
Newsletter
103Ms. Norbury, warmth and competence, and luxury brands
Strategy & Fundamentals
Jan 18, 2023Read
Newsletter
102The Pratfall Effect, nailing podcast performances, and the Fashion-AI-ista.
AI & Growth
Jan 10, 2023Read
Newsletter
101Boosting engagement with comments, propaganda and Bensi, and ChatGPT outlines
AI & Growth
Jan 4, 2023Read
Newsletter
100Content distribution, motivating like Beyoncé, and podcast roadshows.
Strategy & Fundamentals
Dec 28, 2022Read
Newsletter
099Signaling identity, podcasting on YouTube, and the ladder of product awareness.
Content & SEO
Dec 20, 2022Read
Newsletter
098Newsletter cross-promotions, users' goals, and fake email clicks.
Conversion (CRO)
Dec 13, 2022Read
Newsletter
097Un-ignorable products, ZOOM video marketing, and sniper links.
AI & Growth
Dec 6, 2022Read
Newsletter
096Google Doc urgency, challenge networks, and robots vs humans.
Strategy & Fundamentals
Nov 29, 2022Read
Newsletter
095B2B leads, birthday retargeting, mobile search UX, and AI writers.
AI & Growth
Nov 22, 2022Read
Newsletter
094Domain typos, engaging lurkers, and SEO back doors.
Content & SEO
Nov 15, 2022Read
Newsletter
093Win-win relationships, delight, and zero-click content.
Strategy & Fundamentals
Nov 8, 2022Read
Newsletter
092Black Friday emails, email snoozing, and AI blog images.
AI & Growth
Nov 1, 2022Read
Newsletter
091Black Friday, recurring revenue, and long-tail SEO.
Content & SEO
Oct 25, 2022Read
Newsletter
090Brand differentiation, ads, and negations.
Positioning & Messaging
Oct 18, 2022Read
Newsletter
089SaaS demos, copywriting, checkout UX, and B2B prospecting.
Conversion (CRO)
Oct 12, 2022Read
Newsletter
088Product announcements, internal linking, and customer stories.
Strategy & Fundamentals
Oct 4, 2022Read
Newsletter
087Handwritten notes, Shopify's Meta integration, and influencer seeding.
Strategy & Fundamentals
Sep 27, 2022Read
Newsletter
086Rhyming in copywriting, tiered pricing, and Amazon PPC ads
Positioning & Messaging
Sep 20, 2022Read
Newsletter
085Storytelling, ad pages, and B2B testimonials
Positioning & Messaging
Sep 13, 2022Read
Newsletter
084Clever pricing tactic, backlink opportunities, and friction.
Content & SEO
Sep 7, 2022Read
Newsletter
083DTC retention, pricing, and referral programs.
Retention & Lifecycle
Aug 30, 2022Read
Newsletter
082Influencer copywriting, SaaS surveys, and ad creatives.
Paid Acquisition
Aug 23, 2022Read
Newsletter
081Ad copy, product-market fit, and free trial conversions.
Strategy & Fundamentals
Aug 16, 2022Read
Newsletter
080CRO, TikTok, and affiliates.
Conversion (CRO)
Aug 10, 2022Read
Newsletter
079Direct mail automation, price anchoring, and backlinks
AI & Growth
Aug 2, 2022Read
Newsletter
078Deliverability, pain-point SEO, and product pages.
Content & SEO
Jul 26, 2022Read
Newsletter
077Virality, content upgrades, and SaaS conversion
Strategy & Fundamentals
Jul 19, 2022Read
Newsletter
076Product-led growth, surprises for retention, and testimonials.
Retention & Lifecycle
Jul 12, 2022Read
Newsletter
075Popups, email copywriting, and YouTube engagement.
Content & SEO
Jul 6, 2022Read
Newsletter
074Content strategy, a B2C ad tactic, and experiment prioritization.
Strategy & Fundamentals
Jun 29, 2022Read
Newsletter
073Big-ticket item emails, copywriting frameworks, and respectful personalization.
Positioning & Messaging
Jun 22, 2022Read
Newsletter
072"About" pages, product exit points, and onboarding tips.
Retention & Lifecycle
Jun 15, 2022Read
Newsletter
071Product bundles, TikTok influencers, and the rules of experimentation.
Paid Acquisition
Jun 10, 2022Read
Newsletter
070Ecom pricing psychology, webinars, and freemium/free trial models.
Positioning & Messaging
Jun 3, 2022Read
Newsletter
069TikTok creative briefs, Amazon SEO, and app conversion.
Content & SEO
May 24, 2022Read
Newsletter
068The endowment effect, schema markups, and experiments.
Analytics & Data
May 18, 2022Read
Newsletter
067Word of mouth (and referrals), offboarding, and product page copywriting.
Positioning & Messaging
May 11, 2022Read
Newsletter
066Copywriting, SEO list posts, and personalization.
Content & SEO
May 4, 2022Read
Newsletter
065Referral programs, copywriting, and retention tactics.
Retention & Lifecycle
Apr 27, 2022Read
Newsletter
064Ecommerce navbars, Facebook creative testing, and pricing friction.
Positioning & Messaging
Apr 20, 2022Read
Newsletter
063Seeding UGC from influencers, improving pricing strategies, and cold email frameworks.
Positioning & Messaging
Apr 12, 2022Read
Newsletter
062Email loyalty programs, media boosts, and internal link structures.
Retention & Lifecycle
Apr 6, 2022Read
Newsletter
061TikTok Ads, copywriting issues, and Business Score.
Paid Acquisition
Mar 24, 2022Read
Newsletter
060Subscriptions plans, authentic messaging, and hiring SEOs.
Content & SEO
Mar 11, 2022Read
Newsletter
059Browse-cart gap, visual SEO, TikTok Ads, and Twitter timing.
Content & SEO
Feb 23, 2022Read
Newsletter
058Asset sourcing, irrelevant cross-sells, and offering discounts.
Conversion (CRO)
Feb 8, 2022Read
Newsletter
057DTC reviews, landing page copy, free templates, and Ahrefs trick.
Conversion (CRO)
Jan 26, 2022Read
Newsletter
056Dark mode ad creatives, product pages, internal links, and reducing form fields.
Paid Acquisition
Jan 6, 2022Read
Newsletter
055Semantic SEO, viral cycle time, holiday product descriptions, and delivery dates.
Content & SEO
Dec 17, 2021Read
Newsletter
054Competitor's affiliates, unique holidays, Apple Search Ads, and webinar signups.
Strategy & Fundamentals
Dec 3, 2021Read
Newsletter
053TikTok creators, creating urgency, and microsites
Conversion (CRO)
Nov 12, 2021Read
Newsletter
052Paid email courses, product page optimization, error message marketing, and reddit research.
Conversion (CRO)
Oct 29, 2021Read
Newsletter
051Facebook video ads, overriding A/B tests, thank you pages, and copywriting tools.
Conversion (CRO)
Oct 14, 2021Read
Newsletter
050Better testimonials, iOS 15 email metrics, and problematic SEO.
Analytics & Data
Oct 2, 2021Read
Newsletter
049Time-to-value, Facebook video ads, cart abandonment, and cold emails.
Strategy & Fundamentals
Sep 17, 2021Read
Newsletter
048Dynamic content blocks, Black Friday profitability, site speed, and influencer ROI.
Strategy & Fundamentals
Sep 3, 2021Read
Newsletter
047Zero-party data, SEO autocomplete, customer review inspiration, and 12 CRO fixes.
Content & SEO
Aug 11, 2021Read
Newsletter
046Referral gaps, cart abandonment, instagram communities, cold email deliverability, and 10 tweets.
Paid Acquisition
Jul 31, 2021Read
Newsletter
045Podcast listener conversion, dwell time, mystery and intrigue, and E-A-T.
Strategy & Fundamentals
Jul 16, 2021Read
Newsletter
044Customer onboarding, the 60% rule, earned media, and product discovery.
Retention & Lifecycle
Jul 1, 2021Read
Newsletter
043Pricing page copy, YouTube virality, and SMS open rates.
Content & SEO
Jun 17, 2021Read
Newsletter
042Product categories, critical email flows, and product customization.
Strategy & Fundamentals
Jun 5, 2021Read
Newsletter
041TikTok influencer marketing, cold email writing, and product pages.
Paid Acquisition
May 21, 2021Read
Newsletter
040Growing Twitter accounts, increasing subscription LTV, and referral incentives.
Strategy & Fundamentals
May 8, 2021Read
Newsletter
039Engaging YouTube videos, referral timing, and finding spreadsheets.
Content & SEO
Apr 22, 2021Read
Newsletter
038Investigative content, influencer attribution, and post-purchase emails.
Analytics & Data
Apr 2, 2021Read
Newsletter
037Surprising customers, retargeting LinkedIn audiences, and trophy keywords.
Content & SEO
Mar 24, 2021Read
Newsletter
036Retargeting DMs, new content ranking, and influencer referral programs.
Strategy & Fundamentals
Mar 10, 2021Read
Newsletter
035TikTok Ads, blog post conversion, and optimizing landing pages.
Conversion (CRO)
Mar 2, 2021Read
Newsletter
034The promotions tab, reasons people search, and social proof.
Strategy & Fundamentals
Feb 17, 2021Read
Newsletter
033What users get, long-haul influencers, and double opt-in.
Strategy & Fundamentals
Feb 11, 2021Read
Newsletter
032FAQs and category pages, combining campaigns, and email subject lines.
Strategy & Fundamentals
Jan 29, 2021Read
Newsletter
031Chatbot cart recovery, early podcast traction, and newsletter sponsorships.
Strategy & Fundamentals
Jan 22, 2021Read
Newsletter
030Product viral loops, A/B test variants, and email marketing 80/20.
Conversion (CRO)
Jan 8, 2021Read
Newsletter
029Involuntary churn, email segmentation, COVID-19 and landing pages.
Retention & Lifecycle
Dec 17, 2020Read
Newsletter
028Ad objectives, reducing decisions, and relatability, and hiring growth marketers.
Strategy & Fundamentals
Dec 4, 2020Read
Newsletter
027Pre-targeting, beyond open rate, competitors' customers, and Product Hunt.
Strategy & Fundamentals
Nov 20, 2020Read
Newsletter
026LinkedIn connection requests, lookalike campaigns, and header copy.
Strategy & Fundamentals
Oct 17, 2020Read
Newsletter
025Dynamic popups, mobile-first emails, and promo creativity.
Strategy & Fundamentals
Oct 2, 2020Read
Newsletter
024Product customization, Google + Reddit keywords, and problem solutions.
Content & SEO
Sep 18, 2020Read
Newsletter
023Welcome email delays, negative reviews, and improving welcome emails.
Strategy & Fundamentals
Sep 5, 2020Read